IBM Study Reveals Challenges Midmarket CMOs Face to Sustain Brand Loyalty with Today's Social Consumer
Date added: 16 Nov 2011
The proliferation of social media and mobile devices is creating a new breed of consumers who are digitally savvy and able to quickly compare and evaluate which products and services they want to buy. Everyday consumers are creating 2.5 quintillion bytes of data with 90 percent of the world’s data created in the last two years alone. Savvy marketers are gaining insight from social media and incorporating it into their strategies. The key is predicting what consumers will want and then adapting marketing strategies to give them the right product when, where, and at what price they want it. The global IBM study of Midmarket CMOs revealed that building and sustaining brand loyalty is the top concern for today's midmarket CMOs, yet 72 percent do not feel sufficiently prepared to effectively build this loyalty.