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CMO's Digital Challenge

  • CMO's Digital Challenge

    CMO's Digital Challenge

    Date added: 11 Oct 2011

    A new IBM study of more than 1,700 chief marketing officers reveals that most CMOs feel underprepared to manage the impact of key changes in the marketing arena. While 82 percent say they plan to increase their use of social media over the next three to five years, only 26 percent are currently tracking blogs to shape their marketing strategies.