IBM Watson Computing System
Date added: 14 Dec 2010
IBM's Watson computing system is made up of electronically generated graphic compositions in which computer algorithms define the shape, texture and motion.The visual identity provides a peak at what a computer goes through as it responds to a Jeopardy! clue. Watson’s on-stage persona shares the graphic structure and tonality of the IBM Smarter Planet logo, a symbol of the company's effort to make the world work better.