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Douglas Balog

General Manager, Storage Client Success, IBM Systems


Full biography

Douglas (Doug) Balog, General Manager, Storage Client Success, is responsible for IBM’s Worldwide Storage Client Engagement approach and success across all on-premises Storage HW, SW and Solution offerings. Driving a Storage Software Defined, All-Flash-Array, and partnering strategy is core to IBM Storagegrowth.

Previously, Doug was GM for the Power Systems business including the OpenPOWER initiative. Doug led the transformation of POWER for the prior four years to align it with the market shifts to cognitive computing and cloud, underpinned by an open, community-based innovation business model. Power Systems grew every quarter in 2015 and for the full year for the first time in four years as a result of these transformation efforts.

As a senior executive in IBM, Doug has been a member of IBM’s Performance Team, which focuses on tactical execution in the company, as well as currently IBM’s Growth & Transformation Team. He has also previously been a member of IBM’s Strategy Team, which focuses on longer-term strategic shifts.

Doug has been part of IBM’s Systems’ Unit for 30+ years with product development leadership roles and brand leadership roles across System z, System x, BladeCenter, Storage and recently Power Systems. He has consistently led major portfolio and business transformation shifts across all of these brands to better align with clients’ needs and dramatic market shifts.

Doug graduated from Pennsylvania State University with a B.S. in Computer Science in 1983 and immediately joined IBM in Poughkeepsie, NY, working on the architectural validation of IBM’s next-generation mainframes. He spent 18 years in NY in a variety of development, brand and corporate roles until 2001 when he moved to San Francisco to help one of IBM’s largest clients deploy and operate one of the largest server and storage farms for web trading at the time.

Today, Doug lives in Chapel Hill, NC, with his wife and three sons. Beyond his worldwide business travels, he is a soccer dad on weekends, but also enjoys a round of golf.