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Bruno Di Leo

Senior Vice President, IBM Sales and Distribution


Full biography

Bruno Di Leo is Senior Vice President, Sales & Distribution for IBM Corporation, accountable for revenue, profit, and client satisfaction in Japan, Asia Pacific, Latin America, Greater China Group, and the Middle East and Africa.  He also oversees IBM’s Enterprise client segment globally. In his role, Mr. Di Leo has responsibility for IBM's worldwide results, which exceeded $100 billion in 2013. 

Mr. Di Leo has over 35 years of business leadership experience in multinational environments, having lived and held executive positions on four continents.  During his career, he has built a reputation for operational excellence, innovative strategic thinking, working with the highest level of integrity, and a deep and passionate commitment to IBM clients. 

He began his career at IBM in Peru in 1975 as a customer engineer in software.  His first significant leadership role for the company was leading the $1B Global Services business in Brazil.  After returning the unit to growth, he became General Manager of IBM Brazil, then General Manager for IBM Latin America, where he led over 13,000 employees and oversaw IBM’s operations in 20 countries. 

In 2005 Mr. Di Leo moved to Europe to become General Manager for Global Technology Services in Southwest Europe and then General Manager, Northeast Europe.  In the latter, he was responsible for over $16B in revenue and approximately 60,000 employees.  He led all of IBM's business operations, had full profit and loss ownership, and ensured risk management, compliance and business controls across IBM's business units in northern, central and eastern Europe.  At the time, the unit included parts of the Middle East and Africa. Mr. Di Leo began to architect and lay the foundation for IBM’s Growth Markets Unit by splitting off the emerging markets from the European market. 

In 2008, Mr. Di Leo became General Manager for Growth Markets, based in Shanghai. His mission was to drive business expansion in high growth economies across Asia Pacific, Latin America, Central & Eastern Europe, Middle East and Africa.  All told, the unit encompassed more than 220,000 employees in 140 countries.  During his tenure the business gained share, outpaced the market, and increased at least one point per year as a share of total IBM revenue. 

Currently, Mr. Di Leo is a member of the international advisory board of Instituto de Estudios Superiores de la Empresa (IESE Business School).  In 2003, Latin Trade named Mr. Di Leo International CEO of the Year.  In 2001, InfoExame Magazine named him one of Brazil’s most influential executives.  He holds a Business Administration degree from Ricardo Palma University and a postgraduate degree from Escuela Superior de Administracion de Negocios, both in his native Peru. He is fluent in Spanish, Portuguese, English and Italian.   

January, 2014