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Bruno Di Leo

Senior Vice President Global Markets, IBM Corporation


Full biography

Bruno Di Leo is Senior Vice President, Global Markets for the IBM Corporation, accountable for revenue, profit, and client satisfaction in Japan, Asia Pacific, Latin America, Greater China Group, and the Middle East and Africa.  He also oversees IBM’s Enterprise and Commercial segments globally.  In his role, Mr. Di Leo has responsibility for IBM's worldwide results, which exceeded $79 billion in 2016.

Mr. Di Leo has more than 40 years of business leadership experience in multinational environments, having lived and held executive positions on four continents.  During his career, he has built a reputation for operational excellence, innovative strategic thinking, working with the highest level of integrity, and a deep commitment to IBM clients.

He began his career at IBM in Peru in 1975 as a software customer engineer.  His first significant leadership role for the company was leading the $1B Global Services business in Brazil in 1999.  After returning the unit to growth, he became General Manager of IBM Brazil, then General Manager for IBM Latin America, where he led 13,000 employees and oversaw IBM’s operations in 20 countries.  While in Latin America, Mr. Di Leo delivered consistent revenue and profit growth and initiated the transformation of the region’s manufacturing centers into Global Services Delivery Centers.

In 2005 Mr. Di Leo moved to Europe to become General Manager for Global Technology Services in Southwest Europe and then General Manager, Northeast Europe.  In the latter, he delivered consistent profitable growth each quarter and was responsible for $16B in revenue.  He led 60,000 employees across all of IBM's business operations, had full profit and loss ownership, and ensured risk management, compliance and business controls across IBM's business units in northern, central and eastern Europe.  At the time, the unit included parts of the Middle East and Africa; Mr. Di Leo began to architect and lay the foundation for IBM’s Growth Markets Unit by splitting off the emerging markets from the European market.

In 2008, Mr. Di Leo became General Manager of the new Growth Markets Unit based in Shanghai. His mission was to drive business expansion in high growth economies across Asia Pacific, Latin America, Central and Eastern Europe, and the Middle East and Africa.  All told, the unit encompassed in excess of $20B in revenue and 220,000 employees in 140 countries.  During his tenure the business consistently delivered significant revenue and margin growth, outpaced the market and gained share.

Currently, Mr. Di Leo sits on the Board of Directors of Cummins Inc., is a member of the International Advisory Board of Instituto de Estudios Superiores de la Empresa in Spain, and is also a member of the Deming Center Advisory Board of Columbia Business School.  He holds a Business Administration degree from Ricardo Palma University and a postgraduate degree from Escuela Superior de Administracion de Negocios, both in Peru. He is fluent in Spanish, Portuguese, English and Italian.  Today he resides in New York City and holds dual citizenship in Italy and Peru.