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Jon Iwata

Senior Vice President, Marketing and Communications IBM


Full biography

Jon Iwata leads IBM’s marketing, communications and citizenship organization. His global team is responsible for the marketing of IBM’s product and services portfolio in more than 170 countries, market intelligence, communications, and stewardship of the IBM brand, recognized as one of the most valuable in the world.

Jon is the architect of IBM’s strategic brand platforms, including e-business, Smarter Planet and Watson. He is recognized for innovation – from creating Think Academy, an online university serving more than 380,000 IBMers, to the application of cognitive technologies in marketing and communications.

Jon reports to IBM Chairman, President and Chief Executive Officer Ginni Rometty. He is chairman of the IBM Values and Policy Advisory Board and vice chairman of the IBM International Foundation.

Jon joined IBM in 1984 at the company’s Almaden Research Center in Silicon Valley. He was appointed vice president, corporate communications, in 1995 and senior vice president, communications, in 2002. He assumed his current role in 2008.

Jon is a trustee of Cooper Hewitt, Smithsonian Design Museum. He is a director of the Japan Society, a director of the Association of National Advertisers and an advisory board member for the Yale Center for Customer Insights.

Jon is recognized as a leader in both the marketing and corporate communications professions.  He is an inductee of the Marketing Hall of Fame, the CMO Club Hall of Fame and the Page Society Hall of Fame, which honors lifetime achievement in business communications.  He is a recipient of the Distinguished Service Award from The Seminar, an organization of Chief Communications Officers. He holds a B.A. from the School of Journalism and Mass Communications at San Jose State University.

Jon is co-inventor of a U.S. patent for advanced semiconductor lithography technology.