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Full biography
Bruce Harreld has devoted his career to helping companies reconnect with and stay connected to the marketplace. Since joining IBM in October 1995, he has worked to chart IBM’s future, and to ensure that IBM’s mid-90s "near-death experience" never happens again, and that IBM continues to build its leadership in innovation and growth.
Mr. Harreld heads IBM Strategy, which is responsible for the formulation and execution of the company’s overall strategy. As part of this responsibility, Mr. Harreld directs IBM’s Emerging Business Opportunities (EBO) program, a unique management system that has produced more than 20 new businesses for IBM – including multi-billion-dollar businesses in Life Sciences, Linux, Pervasive Computing, and Digital Media. The EBO program has become a model for growth inside IBM, and has attracted attention from leading academic institutions as well as companies seeking to build new businesses.
From January 2006 to June 2008, Mr. Harreld also served as senior vice president for IBM Marketing. In that capacity, he led IBM's marketing efforts which encompassed a wide range of growth activities designed to identify market opportunities, develop and communicate IBM’s value proposition, coordinate go-to-market activities, as well as protect and strengthen the IBM brand, which is one of the most valued brands in the world.
Prior to joining IBM, Mr. Harreld was president of Boston Chicken, Inc., and served on the faculty of Northwestern University's Kellogg School of Management. He also held CIO and several line management positions at Kraft General Foods, Inc., and began his career at The Boston Consulting Group where he served as an officer and director.
Mr. Harreld is a frequent speaker at leading graduate schools of management, and holds an MBA degree from Harvard University and a bachelor of science in industrial engineering and operational research from Purdue University.
Updated: July 2008
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