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		<title>IBM Press Releases - Analytics - UK</title>
		<link>http://www.ibm.com/press</link>
		<description>IBM Press Releases</description>
		<pubDate>Fri, 24 May 2013 08:15:08 GMT</pubDate>  
		<language>en</language>
		<copyright>Copyright (c) IBM Corporation 2001, 2007. All rights reserved. See http://www.ibm.com/legal/us/ for copyright and trademark information.</copyright>
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			<title>IBM Press room - Analytics</title>
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					<title>IBM Study Points to CMO, Marketer of the Future, as Customer Experiences Remain Top Priority</title>
					<link><![CDATA[http://www.ibm.com/press/uk/en/pressrelease/41176.wss]]></link>
					<description><![CDATA[
					IBM’s (NYSE: IBM) new survey of marketing professionals finds that chief marketing officers (CMOs) are differentiating their brands by crunching big data in real-time and automating personalized marketing campaigns. The price tag for failing to meet the needs of today&#39;s so-called omni-channel shoppers who frequent both online and in-store channels is $83 billion in lost sales in the U.S. each year due to poor and inconsistent customer experiences. 
					
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					</description>
					<category>Analytics</category>
					<pubDate>Fri, 24 May 2013 08:15:08 GMT</pubDate>
					<source url="http://www.ibm.com/press/uk/en/index.wss">IBM Press room - Analytics</source>
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				<item>
					<title>The Dannon Company Uses IBM Smarter Commerce to Support Yogurt Market Gains with Big Data Analytics</title>
					<link><![CDATA[http://www.ibm.com/press/uk/en/pressrelease/41175.wss]]></link>
					<description><![CDATA[
					At the Smarter Commerce Global Summit, IBM (NYSE: IBM) today announced that The Dannon Company, Inc., the leading selling yogurt company in the U.S., is using IBM’s cloud-based predictive analytics to ensure it has the right product mix delivered at the right time to satisfy consumers in the highly competitive $7 billion U.S. yogurt market. Through the use of integrated analytics planning, Dannon is able in real-time to improve forecasting abilities. 
					
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					</description>
					<category>Analytics</category>
					<pubDate>Fri, 24 May 2013 08:10:24 GMT</pubDate>
					<source url="http://www.ibm.com/press/uk/en/index.wss">IBM Press room - Analytics</source>
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				<item>
					<title>IBM Study: Top Chief Procurement Officers Drive 22 Percent Higher Profit Margins</title>
					<link><![CDATA[http://www.ibm.com/press/uk/en/pressrelease/41174.wss]]></link>
					<description><![CDATA[
					At the Smarter Commerce Global Summit, IBM (NYSE: IBM) today announced a study that says companies with high-performing procurement organizations are driving better bottom line results. According to the study, these organizations report profit margins of 7.12 percent as compared to just 5.83 percent for companies with low-performing procurement organizations. Also, companies with top performing procurement organizations report profit margins 15 percent higher than the average company – and 22 percent higher margins than companies with low performing procurement organizations.  
					
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					</description>
					<category>Analytics</category>
					<pubDate>Fri, 24 May 2013 08:02:00 GMT</pubDate>
					<source url="http://www.ibm.com/press/uk/en/index.wss">IBM Press room - Analytics</source>
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					<title>CEVA Logistics Taps IBM SmartCloud to Deliver Real-time Supply Chain Services to Industry Leaders</title>
					<link><![CDATA[http://www.ibm.com/press/uk/en/pressrelease/41172.wss]]></link>
					<description><![CDATA[
					 IBM (NYSE: IBM) today announced a four-year contract with CEVA Logistics to accelerate business delivery results for its customers through a new cloud-based information exchange for its supply network. This solution is a combination of CEVA’s technology and an element of IBM’s growing SmartCloud portfolio for specific lines of business such as supply chain. 
					
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					</description>
					<category>Analytics</category>
					<pubDate>Thu, 23 May 2013 03:29:59 GMT</pubDate>
					<source url="http://www.ibm.com/press/uk/en/index.wss">IBM Press room - Analytics</source>
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				<item>
					<title>IBM Watson At Your Service: New Watson Breakthrough Transforms How Brands Engage Today&#39;s Connected Consumers</title>
					<link><![CDATA[http://www.ibm.com/press/uk/en/pressrelease/41146.wss]]></link>
					<description><![CDATA[
					Ushering in a new era of cognitive computing systems, IBM (NYSE: IBM) today unveiled the IBM Watson Engagement Advisor, a technology breakthrough that allows brands to crunch big data in record time to transform the way they engage clients in key functions such as customer service, marketing and sales. 
					
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					</description>
					<category>Analytics</category>
					<pubDate>Thu, 23 May 2013 08:34:55 GMT</pubDate>
					<source url="http://www.ibm.com/press/uk/en/index.wss">IBM Press room - Analytics</source>
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				<item>
					<title>IBM Analytics Help Arad Group Manage Big Data for Water Meter Solutions</title>
					<link><![CDATA[http://www.ibm.com/press/uk/en/pressrelease/41120.wss]]></link>
					<description><![CDATA[
					 As water increasingly becomes one of the world’s most precious resources, IBM (NYSE: IBM) scientists are working with Arad Group, a world leader in reliable water meter systems, to help water companies and utilities around the globe provide more effective and efficient management of drinking water through the use of Big Data and advanced analytics technology. 
					
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					</description>
					<category>Analytics</category>
					<pubDate>Mon, 20 May 2013 08:28:43 GMT</pubDate>
					<source url="http://www.ibm.com/press/uk/en/index.wss">IBM Press room - Analytics</source>
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					<title>Moosejaw’s Mobile Business Growth Reaches New Heights with IBM</title>
					<link><![CDATA[http://www.ibm.com/press/uk/en/pressrelease/41092.wss]]></link>
					<description><![CDATA[
					IBM (NYSE: IBM) announced today that Moosejaw Mountaineering is using software from IBM’s Smarter Commerce initiative to expand its mobile commerce and social business strategy.  More than 30 percent of Moosejaw’s customers are shopping on the company&#39;s mobile site, up from 25 percent a year ago, with about 15 percent of sales coming from mobile devices and tablets.
					
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					</description>
					<category>Analytics</category>
					<pubDate>Thu, 16 May 2013 10:58:59 GMT</pubDate>
					<source url="http://www.ibm.com/press/uk/en/index.wss">IBM Press room - Analytics</source>
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					<title>Catalan Institute of Health Engages IBM for Care Coordination</title>
					<link><![CDATA[http://www.ibm.com/press/uk/en/pressrelease/41080.wss]]></link>
					<description><![CDATA[
					IBM (NYSE: IBM) announced today that it is working with Catalan Institute of Health (ICS), a major health provider in Catalonia, Spain, on a new care coordination pilot program, delivering a single patient view from large volumes of Big Data and making it easier for multiple providers – doctors, nurses, social workers – to coordinate care.
					
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					</description>
					<category>Analytics</category>
					<pubDate>Wed, 15 May 2013 03:20:52 GMT</pubDate>
					<source url="http://www.ibm.com/press/uk/en/index.wss">IBM Press room - Analytics</source>
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