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LONDON, U.K. - 13 Jan 2012: The UK online retail sector delivered 5.4 percent sales growth in December 2011 compared to the same period last year, according to cloud-based analytics findings by IBM (NYSE: IBM). IBM's findings follow a strong November where online retail sales were up 21.5 percent on 28 November 2011 over the same Monday in 2010 and up 30 percent on Monday 5 December over the same Monday in 2010.
Delivered as part of IBM’s Smarter Commerce initiative, the IBM Benchmark Christmas season report reveals the following trends:
December 2011 Compared to December 2010 (year/year)
"This Christmas shopping season has been characterised by consumers looking for deals and increasingly using their mobiles to shop online,” said Andrew Jackson-Proes, Enterprise Marketing Management (EMM) leader for UK & Ireland, IBM. “The report demonstrates that retailers can really benefit from Smarter Commerce initiatives by meeting their customers’ expectations for offers and service via any device.”
About IBM Smarter Commerce
The growth of mobile, social and online commerce are key trends within Smarter Commerce, an evolving market defined by rapid shifts in digital buying patterns and the adaptations businesses are making to capitalise on them.
More information on Smarter Commerce can be found at:
These early Christmas season findings are based on data from IBM Coremetrics Benchmark, the only analytics-based, peer-level benchmarking solution that measures online marketing results, including real-time sales data. All of the data is aggregated and anonymous.
Coremetrics Benchmark uses IBM’s cloud-based digital analytics platform to rapidly collect and analyse intelligence on how consumers are responding to the products and services being offered to them, enabling clients to make accurate decisions on marketing expenditures. As a result, marketing teams can gain deeper insight about their consumers and present personalised recommendations, promotions and other sales incentives across the wide variety of channels—including social networks and mobile devices—where consumers interact with their brands.
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