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ARMONK, NY - 07 May 2009: As demand increases for products that are digitally aware and interconnected, IBM (NYSE:IBM) today announced a new software platform and related services to help product manufacturers and designers create innovative products that help people work and live smarter.
Businesses serving every market segment are finding new ways to deliver greater value with innovative smarter products featuring capabilities that can only be provided by software. These same organisations often struggle with increasingly complex design environments. The software and services announced today will provide capabilities that support collaboration, and help reduce the cost and risk of bringing more intelligent, instrumented and interconnected products to market.
For example in the automotive industry manufacturers and their suppliers are turning to software to find new opportunities for product differentiation and growth. As a result the electronics content of the typical automobile has increased by almost 50 percent over just the last five years and software is expected to account for 35 to 40 percent of a typical vehicle by the end of next year*.
- Companies such as UPS are turning to organisations like Eaton Corporation, where a range of IBM Rational software products were used to create a new breed of hybrid drivetrain that has been tested by the EPA to improve fuel economy by up to 70%.
On the medical front:
Sixty-six percent of product manufacturers turn to software-driven product innovation
Software also plays an increasingly significant role in maintaining and improving key business success factors such as customer satisfaction, safety ratings, product reliability, profitable cost and risk models and an organisations' overall image as an innovator. According to Aberdeen Research**, 66 percent of product manufacturers are turning to software to drive product innovation; and of those companies, those that have build a best-of-class competency in software are infusing 4.4 times more software into their products. They are also 19 percent more likely to meet their revenue targets than the industry average. However, along with the competitive edge that software can bring to manufacturers that embed innovative software features into their products, is a higher level of complexity that comes with the marriage of software, electronics and IT systems.
"While this transformation is sparking unprecedented leaps in product value, it also introduces new challenges and business implications," said Daniel Sabbah, general manager of IBM Rational Software. "Whether we are at work, home or play, people of all ages have come to depend on products with features relying on increasing amounts of software-based intelligence. The successful organisations of the future will build a strong competency in delivering that software fused with sensor and electro-mechanical technologies to create products that are increasingly intelligent, instrumented and interconnected to the Internet and other systems. IBM helps its customers seize and effectively deliver on these new opportunities.”
New IBM software provides an integrated systems and software delivery platform
The IBM software announced today will provide a fully integrated software delivery platform that addresses requirements, design, development and management across electrical, mechanical and software technologies and helps organisations derive the greatest value from the products they deliver.
New Solutions Experience Lab, Consulting Services
The IBM Rational software offerings announced today also include services that build on IBM’s expertise and experience helping customers deliver innovative products.
This week, IBM opened its first Solutions Experience Lab for Systems Engineering and Embedded Software at the IBM Innovation Centre (IIC) located in Waltham, Massachusetts. The Solutions Experience Lab provides a venue where customers can explore smarter product design using solutions from IBM and its business partners. The facility will also provide customers, business partners and members of the academic community access to systems engineering and embedded software education via symposiums and workshops. The Innovation Center in Waltham is the first of IBM’s 40 worldwide IICs to offer these capabilities. Other locations are expected to offer similar capabilities starting with the IICs in Austin, Texas; Tokyo, Japan; and Munich, Germany later this year.
In addition, IBM Global Business Services (GBS), the world's largest consulting services organisation, has a Systems Engineering and Embedded Software Services practice that helps customers identify areas of opportunity and manage the product design, software delivery and organisational change associated with delivering smarter products. IBM’s programs also extend into research and development.
IBM Rational Team Webtop is available now. New features and integrations for IBM Rational Team Concert, IBM Rational Change, IBM Rational DOORS, IBM Rational Rhapsody and IBM Rational Synergy will be available in June 2009. More Information: http://www.ibm.com/software/rational/announce/smartproducts/
** Embedded Systems Development, March 2009, Aberdeen Group
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