Social Business is a smarter approach to the “people-centric” processes of business. Social Business means connecting networks of customers, partners, and employees, using analytics to derive insights from those connections, and using those insights to improve business functions. It's an organization that uses social networking tools fluently to communicate with people inside and outside the company. It's a strategic approach to shaping a business culture, highly dependent upon executive leadership and corporate strategy, including business process design, risk management, leadership development, financial controls and use of business analytics. Becoming a Social Business can help an organization deepen customer relationships, generate new ideas faster, identify expertise and enable a more effective workforce.
Join the conversation on Twitter at #ibmsocialbiz or check out buzz on social media networks at the IBM Social Business Aggregator.
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IBM Social Business website: http://www.ibm.com/socialbusiness
Clive Under down - Head of Campaign Management, EMEA, Aimia:
What is Social Business by IBM's Stuart Mac Rae:
Social Business podcast:
Audio podacast from MHF Tech Network talking to experts at the Unified Communications Expo. Ofer Guetta, Social Collaboration Leader, IBM UKI, discusses IBM's unified communications strategy and social business.
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