Smarter Commerce is a smarter way for companies to buy, sell and market their products by integrating operations and enhancing interactions through community, collaboration, process and analytics -- all within an industry context.
The new category of Smarter Commerce is focused on helping companies swiftly adapt to rising customer demands in today's digitally transformed marketplace. IBM's new software and services offerings, supported by global sales and marketing resources, will address the spectrum of enterprise commerce activities -- new ways to buy, sell and secure greater customer loyalty in the era of mobile and social networks.
IBM Christmas 2013 Online Retail Readiness Report
Malcolm Pinkerton - Research Director for eCommerce at Planet Retail
Link to the IBM Smarter Commerce blog: asmarterplanet.com/smarter-commerce/category/uk
Smarter Commerce Success stories:
Contact(s) for the Press kit
Valentine's Day 2013 Benchmark
IBM Digital Analytics Benchmark reports - UK