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  • IBM Lift Analytics Solutions for Retail

    IBM Lift Analytics Solutions for Retail

    Date added: 2015-06-02

    IBM Lift Analytics solution for retail helps merchants and marketers understand direct and indirect incremental performance impact - the "lift" - from individual products or categories to improve assortment, placement, pricing and promotional decisions. Using this solution, retailers can quickly address and act on questions such as: What is the likely impact on sales of other products or product lines if makeup brushes are removed from the assortment?, or Which merchandise lines present the greatest opportunities for cross promotion with women's clothing to mid-tier customer segments? (Credit: IBM)



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