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Peter Baker Transport Adopts IBM PureSystems for IT Consolidation

First Australasian Customer for IBM’s New Breed of Expert Integrated Systems

AUCKLAND, New Zealand - 01 Oct 2012: IBM (NYSE:IBM) announced today that Peter Baker Transport (PBT) has selected the new IBM’s PureSystems integrated system to simplify and streamline their server, storage and disaster recovery needs. PBT, which offers a fully integrated nationwide freight service, is the first company in Australasia to adopt IBM PureSystems, which was released in April.

PBT provides logistics, transport, courier, and bulk freight movement services as well as storage and distribution solutions across New Zealand. To address the growing business needs, PBT needed to enhance their IT infrastructure through efficient server consolidation and storage enhancement. They also wanted to strengthen their disaster recovery system for better risk management.

IBM PureSystems will help PBT become more agile and deliver higher quality IT faster, supporting its core applications and enhancing customer service in the hyper-competitive national freight and distribution industry. The PureSystems solution, selected after a competitive bid against HP, EMC, and Dell, comprises a customised PureFlex server and management module, Storwize V7000 storage and ProtecTier disaster recovery.

"We initially set out to rectify capacity issues on our aging SAN and expected to see some incremental benefits in terms of performance, in practice we achieved both and in fact realized a significant step change in performance. The SAN and server market is very competitive, however the two key differentiators for us in selecting IBM PureFlex systems were the integrated management of server and storage, and that it is at the beginning of the technology lifecycle," said Chris Poulter, Chief Information Officer, Peter Baker Transport.

"Couple this with IBM's extensive training options and doing the implementation ourselves, we know we now have an easily managed solution that precisely meets our long term needs. We can plan our infrastructure architecture roadmap knowing that we are in control and have a solid foundation for future growth," said Mr Poulter.

IBM has completely integrated all of the technology components – compute, virtualised servers, storage, networking, and cloud management software – in its PureSystems family. With the adoption of IBM’s smarter computing approach, PBT will be able to optimise their IT resource utilisation, reduce complexity, and support organisational growth.

“The prime challenge facing companies of all sizes is the need to spend much of their IT budgets on simple operations and maintenance of disparate systems and suppliers, leaving little to invest in innovation,” says Prasanna Gulasekharam, New Zealand Manager, IBM Systems & Technology Group. “With our new expert integrated systems family, New Zealand customers can now benefit from IBM’s USD2 billion R&D investment in PureSystems, designed to integrate all IT elements, both physical and virtual, and combine them with packaged technology expertise.”

-Ends-

About IBM New Zealand

More information about IBM may be found at: http://www.ibm.com/nz/en/

About Peter Baker

For more information about PBT please visit: http://www.pbt.com

Contact(s) information

Elaine Koller
External Relations Manager, IBM New Zealand
+ 64 9 359 8708
ekoller@nz1.ibm.com

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