IBM is aligned around a single, focused business model: innovation. IBM takes its breadth and depth of insight on issues, processes and operations across a variety of industries, and invents and applies technology to help solve its clients' most intractable business and competitive problems. Although we remain committed, as ever, to lead the development of state-of-the-art technologies, and the products and service offerings built around them, we measure ourselves today by how well we help clients solve their biggest and most pressing problems.
Our values as IBMers shape everything we do, every choice we make on behalf of this company. Having a shared set of values helps us make decisions and, in the process, makes our company great. But their real influence occurs when we apply these values to our personal work and our interactions with one another and the wider world. IBMers determined that our actions will be driven by these values:
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