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IBM Fuels Amrit Feeds’ Growth by Building a Smarter Supply Chain to Enable Market Expansion

Implementation of integrated information systems helps increase production capacity by 0.45 tons per hour

Kolkata, India - 04 Mar 2013: IBM (NYSE: IBM) today announced that it has helped Amrit Feeds Ltd., one of India’s leading poultry, animal feed and dairy product company remodel its sales order, forecasting, costing and manufacturing processes through implementation of an integrated SAP solution. Working with IBM, the company has eliminated separate, manual processes across locations and introduced organization wide visibility of the entire supply chain process from poultry and dairy farms to individual institutional customers.

IBM’s solution, which included implementation of group-wide sales order forecasting, has helped Amrit Feeds cut product stock-out rates by 16 percent, improved capacity utilization by 10 percent, and cut idle time across all processing plants by 15 percent. Further, the company was able to increase production throughput by 0.45 tons per hour. 

“We now have a platform that enables us to cut costs, increase production efficiency and ensure greater sales efficiency. The result is that we can identify and target new growth opportunities, increase our sales and market share to help us meet our ambitious expansion targets,” said Arvind Murarka, Head IT, Amrit Feeds. “IBM experts’ analysis, recommendations for process improvements and training were factors that added quantifiable value to the business,” he added. 

As a part of this engagement, IBM performed a detailed qualitative and quantitative assessment of the company’s existing supply chain processes, and made key recommendations for an industry best-practice based SAP ERP deployment. The team also established key performance indicators to measure and track process improvements. Leveraging IBMs domain expertise, IBM team worked with Amrit Feeds to install and configure SAP ERP with applications for Finance, Controlling, Sales and Distribution, Materials Management, Production Planning, Quality Management, Human Resources and Payroll, as well as driving change management by facilitating smooth transition to the new SAP ERP solution. 

“We are glad Amrit Feeds adopted this solution to help drive their accelerated growth. With our solution, the company has gained a highly efficient supply chain, increasing productivity and enabling a single, integrated view of operational data across all the operations. Our focus on driving an end-to-end seamless implementation – from planning to delivery and change management – was a critical part of our success, and our ability to achieve truly measurable improvements to business performance,” commented Sachin Seth, Partner & Geographic Expansion Leader, IBM, India / South Asia. 

IBM has a strong presence in Kolkata through its global delivery centre that provides IBM services to clients around the world. The IBM Geographic Expansion branch office in Kolkata also helps business in the region by providing solutions and services in high growth areas such as information management, IT security, cloud computing and business across multiple industry segments like Consumer products, Metals and Mining and Manufacturing.

Contact(s) information

Anushri Dubey
IBM External Relations
+91- 8095626117
anusdube@in.ibm.com

Kiran Yellupula
IBM External Relations
+91- 9769541122
kiran.kumar@in.ibm.com

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