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Sydney, Australia - 12 Dec 2012: IBM (NYSE: IBM) today announced that leading Australian Internet Service Provider (ISP) iiNet has adopted IBM’s Smarter Computing approach to its data management infrastructure aimed at providing enhanced customer service for its rapidly-expanding customer base.
The adoption comes following sharp growth in iiNet’s customer base placing additional demand on the company’s data management infrastructure. As Australia’s second-largest DSL Internet Service Provider supporting over 1.7 million broadband, telephone and subscription TV services nationwide, iiNet will supplement its two Perth-based data centres with IBM Power Systems and advanced storage systems to help ensure reliability and cost-effectiveness of its services.
“Providing reliable technical and customer services is essential given the high level of competition in the market,” said Matt Toohey, iiNet’s GM Information Services. “Yet ISPs must also manage exponential increases in data volume, a task made all the more important following our recent acquisitions.”
The chosen approach will see IBM provide iiNet with three IBM Power 750 systems and IBM Storwize V7000 storage systems each, to sustain both its existing data centres as well as a third development node for additional systems redundancy. The systems will further support iiNet’s core customer service and internal billing system based on IBM DB2 database software. IBM’s overall solution will assist in managing iiNet’s ballooning data volume to enhance their response times for regular database queries providing faster customer service.
“The IBM solution is fast with minimal risk during migration,” said Mr Toohey. “A live trial of IBM’s rigorous proof-of-concept gave us confidence in their solution’s longevity for dealing with ongoing data growth.”
The ISP hopes to use cost and time savings from improved systems performance to further integrate its recent acquisitions into its core business model, with the option to easily scale the new solution to address further increases to data volume and customer intake.
“IBM’s relationship with iiNet and broader experience in the telecommunications sector were pivotal in delivering a system designed to maximise performance and efficiency in today’s information-centric era.” said Wayne Goss, Power Systems Business Unit Executive, IBM Australia and New Zealand. “The solution offers a scalable, resilient and flexible means through which a smarter computing approach can assist iiNet in its ongoing growth as a leader in technical reliability and outstanding customer service.”