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7-Eleven selects IBM to support rapid business expansion through smarter IT infrastructure

IBM POWER7 to support growing Australian business with more than 160 million transactions each year

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Melbourne, Australia - 28 Jun 2011: IBM (NYSE: IBM) today announced 7-Eleven Stores Pty Ltd (7-Eleven), operator and franchisor of convenience stores, has selected a portfolio of IBM systems and storage infrastructure to support its recent rapid business transformation.

In October 2010, 7-Eleven acquired the Mobil retail fuels business, adding more than 200 stores to its network. As a result, it became the number one convenience retailer in the market and the largest independent fuel retailer.

Due to the size and scale of this acquisition, significant IT infrastructure upgrades were required to service 7-Eleven’s new outlets and manage larger volumes of customer transactions, totalling more than 160 million per year. The agreement includes installation of new IBM POWER7 Systems to underpin 7-Eleven’s information technology production and disaster recovery environments, which are responsible for centrally managing all store transactions.

Dennis Lewis, CIO, 7-Eleven said, “The acquisition greatly increased our business very quickly. Our network now includes more than 610 stores serving in excess of 130 million customers a year. The main focus for our IT department has been on supporting the integration of the Mobil stores. IBM provided hardware infrastructure technology with the stability and capacity required to meet our business needs as a result of our increased number of outlets and transactions.”

“We have already started implementation of the new POWER7 system and are benefiting from improved performance and streamlined technology. The new technology is handling all fuel ordering and managing fuel price changes for the 7-Eleven stores. Our store conversion program is well advanced with more than 70 stores converted and re-opened as 7-Eleven stores. The solution provided by IBM helps us to meet the needs of our business as we continue to grow,” said Lewis.

Jasjit Bhagat, Client Executive, IBM Australia said, “We have a strong relationship with 7-Eleven and were able to offer a flexible and cost-effective solution to support its ambitious business growth. We are delighted 7-Eleven will continue to benefit from IBM’s innovation in POWER Systems with workload optimisation, scalability, as well as processing horsepower to support the organisation’s growth strategy.”

The IBM solution provides upgrades to 7-Eleven’s existing POWER environment delivering new IBM POWER7 servers including an IBM Power 770 and IBM Power 750, Storage Area Network (SAN) solution with two IBM System Storage DS8700 units to enhance replication and backup capabilities, IBM System x servers and IBM education and installation services for components.

For more information on IBM’s POWER7, systems and storage please visit:

About 7-Eleven

7-Eleven, Australia’s first choice in convenience, is a private company owned by the Withers/Barlow family.  The company has a license to operate and franchise 7-Eleven stores in Australia from the US based 7-Eleven Inc. The first Australian store was opened in August 1977.  Today 7-Eleven operates more than 610 stores along the eastern seaboard, including over 200 recently acquired Mobil/Quix sites that are being progressively converted into 7-Eleven stores.  Worldwide 7-Eleven operates more than 40,000 stores in 16 countries, and is opening approximately six stores per day somewhere in the world.