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IBM Australia signs volume distributor agreement with Synnex

New volume distributor to capture lucrative small and medium business market

Sydney, Australia - 28 Jun 2011: IBM (NYSE:IBM) today announced it has selected Synnex, one of Australia’s largest IT distribution companies, as a new IBM System and Technology Group (STG) distributor.  The strategic agreement enables IBM to capture a larger share of the lucrative small and medium business IT marketplace with its IBM Express volume hardware products.

Francois Vazille, General Manager, Systems and Technology Group, IBM Australia said, “We are making a deliberate move to capture a larger share of the small and medium business IT server market. IBM is very committed to providing a strong product distribution channel and we are confident Synnex is the right distributor to help us become the leader in this growing market. Synnex’s expertise and strength in providing levels of service, support, logistics and relationships with small and medium business focused partners in the Australian marketplace were key to the decision.”

Kee Ong, Managing Director, Synnex said, “We are delighted to partner with IBM to offer its IBM Express products to our customer base. We see this as a huge opportunity for our company, which up until now hasn’t offered a leading server portfolio to our customers. With this agreement, we can now provide our resellers with end-to-end IT infrastructure and consultation to support their customers’ growing businesses.”

Phil Cameron, Director, Business Partner Organisation, IBM Australia and New Zealand said, “This agreement is an important piece to IBM’s strategy to open up new market opportunities in Australia. By adding to our already strong distribution channel it further confirms IBM’s commitment to the channel as its primary route to market for hardware.

 “Adding Synnex as a new distributor demonstrates IBM’s focus on strengthening and optimising our channel by bringing new Business Partners into the IBM PartnerWorld program,” concluded Cameron.

IBM Express products offer a very competitive value proposition with industry leading technology and global expertise at a price small businesses can afford with entry level pricing under AUD$1000.

About IBM

For more information on IBM Express products please visit: www.ibm.com/systems/au/express/

For more information on IBM PartnerWorld: www.ibm.com/partnerworld/au

About Synnex

Synnex Australia P/L, a global IT Supply Chain services company and one of the largest distribution companies in Australia, is a significant division of Synnex Technology International Corporation, the largest IT distribution company in the Asia Pacific region and ranked the third largest worldwide.

www.synnex.com.au

Contact(s) information

Katie Burford
IBM External Relations
03 8646 5834
0450 333 600
kburford@au1.ibm.com

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