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Jason Laufer

Director, ibm.com, IBM Australia and New Zealand


Full biography

Jason Laufer is a senior executive within IBM Corporation, and was appointed Director of ibm.com Australia and New Zealand in July 2011. Jason manages the company's fastest growing sales channel touching 85% of IBM's clients, and covers all of IBM's hardware, software and services solutions. As director for ibm.com A/NZ, Jason is responsible for creating world class inside sales operation, improving sales productivity, managing marketing, and creating alternate sales channels for IBM customers and business partners.

Jason joined IBM in 2006, prior to his current role within the A/NZ business, Jason was the Asia Pacific Executive responsible for the Mid Market and Enterprise software space, as well as Inside Sales.

Outside of Jason's tenure with IBM, Jason has had over 15 years management experience in organisations such as Microsoft, Gateway Computers and Westpac, and has specialty knowledge in driving business partner and customer growth strategies.

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