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Background

IBM is aligned around a single, focused business model: innovation. IBM takes its breadth and depth of insight on issues, processes and operations across a variety of industries, and invents and applies technology to help solve its clients' most intractable business and competitive problems.

In 2007, IBM Australia experienced substantial growth. Revenues grew more than three times faster than the market, making IBM the largest IT company (by revenue) in Australia, and a leader in services, server hardware and software.

This result demonstrates the success of IBM's global transformation strategy. That is, by exiting commodity-based businesses like PCs, IBM is able to focus on enhancing capabilities that provide greater value to clients. Client solutions today take technology deep into their organisations, integrating it into their processes and operations - not just to reduce costs, but to innovate and gain competitive advantage.

Our Values

Our values as IBMers shape everything we do and every choice we make on behalf of this company. But their real influence occurs when we apply these values to our personal work and our interactions with one another and the wider world. IBMers determined that our actions will be driven by these values:


Our Clients

IBM's clients include many different kinds of enterprises, from sole proprietorships to the world's largest organizations, governments and companies representing every major industry and endeavour.
The majority of the company's enterprise business, which excludes the company's original equipment manufacturer (OEM) technology business, occurs in industries that are broadly grouped into six sectors:

Who we are

To reach a media relations specialist at IBM, use the Media Contacts link on the left side of this page. To reach any other IBM employee, use the link below.

Fast facts

Business operations summary

Our business model is built to support two principal goals: helping our clients succeed in delivering business value by becoming more efficient and competitive through the use of business insight and information technology solutions; and providing long-term value to our shareholders. In support of these objectives, our business model has been developed over time through strategic investments in services and technologies that have the best long-term growth and profitability prospects based on the value they deliver to clients. And inherent in the model is a commitment to employees and the communities in which we operate.

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