The Watson Ecosystem is driving innovation.

Watson will empower partners to solve some of life's most challenging problems through the world's first cognitive computing cloud platform.

Partners in the Ecosystem

A sampling of Ecosystem Program participants include:

Fluid, inc. - Fluid, which builds online shopping experiences for retail businesses to drive customer engagement and conversion, has developed the Fluid Expert Personal Shopper(sm) powered by IBM Watson. The app calls upon Watson's ability to understand the nuances of human language and uncover answers from Big Data. Consumers who use Fluid's app will interact with rich media and dialogue with Watson, as their newfound “cognitive, expert personal shopper.” The Fluid app incorporates the information users share and questions they ask to help them make smart, satisfying purchases by putting the most knowledgeable sales associate in the hands of consumers, every time.


MD Buyline, Inc - This provider of supply chain solutions for hospitals and healthcare systems has developed an app to allow clinical and financial users to make timely, informed decisions to help improve quality, value, outcomes and patient satisfaction. Their Hippocrates powered by IBM Watson application will provide users with access to a helpful research assistant that provides fast, evidence-based recommendations from a wealth of data, to help ensure medical organizations are making the best decisions for their physicians' and patients' needs


Welltok, Inc. - A pioneer in the emerging field of Social Health Management™, Welltok is developing an app that will create Intelligent Health Itineraries™ for consumers. These personalized itineraries, sponsored by health plans, health systems and health retailers, will include tailored activities, relevant content and condition management programs, and will reward users for engaging in healthy behaviors. Consumers who use Welltok's app -- CaféWell Concierge powered by IBM Watson – will participate in conversations about their health with Watson. By leveraging Watson's ability to learn from every interaction, the app will offer insights tailored to each individual’s health needs


Healthline - A leading provider of intelligent health information, data and technology solutions. Healthline is providing its comprehensive, contextually relevant health reference library to enable the promotion of healthy lifestyles, support disease prevention, and offer clinically significant, medically reviewed health information to everyday people so they are able to make more confident healthcare decisions.


Elance - Elance operates an online work marketplace of more than 3 million freelancers specializing in such fields as app development, web programming and graphic design. Elance is creating clouds where app providers can tap into highly-skilled freelancers who are available on-demand to build Watson-enabled apps, and have completed an IBM certification program.


5 Steps to a Powered by Watson application

The path will evolve as IBM continues to build automation and tooling. Today, partners:


Getting started

Application Partners

The IBM Watson Ecosystem program is made for ISVs looking to dramatically disrupt and transform an existing market. For example, through the Watson Developer Cloud, a consumer-oriented ISV application could deliver a personalized guided selling experience online that can replicate the best in-store experience. Or, an airline could create virtual travel agents able to recommend the perfect destination tailored to the user’s unique needs.



Content Partners

Organizations that have the rights to use and/or license general and domain specific content are ideally suited for the program. Information based organizations like publishers, researchers, and even social forums could take advantage of the Watson Content Store. Conventional data sources, representing billions of pages, including reports, publications, user-group logs, clinical trial data, call center recordings or product manuals could help fuel a new generation of cognitive apps.



Talent Partners

IBM anticipates offering a talent certification program through various Talent Partners participating in the ecosystem. IBM anticipates offering one or more levels of certification. The program is expected to be available in 2014.


How do I apply for the program?

IBM is gradually expanding the program and access to the Watson Developer Cloud and experimenting with different ways to give access to ISVs that want to build a Powered by Watson application.

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