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communications

Evidence of a Smarter Planet

The Customer Experience

Case Study:  Globe Telecom

Case Study: Globe Telecom

Partnering to rapidly and cost-effectively create service offerings

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Case Study:  Cablecom

Case Study: Cablecom

Flip the switch on customer retention

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Considering the Consumer

Considering the Consumer

What CSPs are doing to connect with customers

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Know Your Customer

Know Your Customer

The IBM Customer Insight Solution

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Evidence of a Smarter Planet

Getting Closer to Your Customers Through Data

Case Study: Telenet

Case Study: Telenet

Telenet responds quickly to new trends

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Case Study:  Bouygues Telecom

Case Study: Bouygues Telecom

Improving fraud detection with entity analytics

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Case Study:  EMT

Case Study: EMT

EMT gains more flexible, responsive campaign management

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Smarter Solutions

Smarter Solutions

IBM Business Analytics software for communications

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Reinventing the Customer Experience

  • Monthly churn rates for mobile services average 4.3% in emerging markets and 1.9% in developed markets.

  • Video use will account for nearly 90% of consumer IP traffic by 2012.

  • Non-traditional activities, like gaming and social networking, make up 60% of mobile user activity.

  • 26% of consumers polled cited poor user experience as the main reason they were considering switching providers.

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