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Establishing trust through traceability: Protect and empower your brand for today's "Omni Consumer"
In the wake of recent high-profile product recalls and the emergence of enlightened "Omni Consumers", CP companies need a new recipe for trust.
Integrating sales with service in financial services customer care centers
A look at how an old tool, customer care centers, can take on renewed importance when deployed a new way. The secret lies in striking the right balance between technological and people-based solutions.
Markets, models, meta-value in consumer electronics
Learn how the "three M's"-meta-value, models and markets-are the keys to being a successful consumer electronics company.
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