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Turning shoppers into advocates
Delivering a great shopping experience can create a competitive advantage, turning shoppers into advocates and driving revenue and profits.
Consumer products 2010
How are macro-level trends in the consumer marketplace playing out in Japan, India, China and ASEAN (The Association of Southeast Asian Nations). An executive primer on the effect of global competition.
The paradox of banking 2015:
Will future customers still need retail banks? The answer, it turns out, depends on banks themselves.
Transforming customer service delivery satisfies key clientele for ABN AMRO
ABN AMRO, a major European bank, improves customer service and retention rates while reducing costs and improving efficiency through a consolidation strategy developed and implemented by IBM Global Business Services.

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