In both business and sports, IBM is changing the game.
On the court. In the stands. At the pro shop. Everywhere you look in sports, there's data. Data that can provide insight into the performance of tennis players. Predict and prevent injury on the rugby pitch. And help a football stadium create a better fan experience.
Explore this site to learn about IBM's solutions and success stories, and how you can use data to make your business work smarter.
Partner, GBS Retail and Consumer Products Industry Lead
Global Business Services
The needs of Australian and global tennis fans have shifted, and the challenge for tennis authorities is how to interpret the growing volume of data tennis fans now offer to provide the best customer experience and keep fans engaged on- and offline.
2013 marks the 20th anniversary of IBM's partnership with the Australian Open. Since IBM became the official Technology Partner in 1993, Tennis Australia has embraced advanced technology and analytics to enhance the tournament experience for fans, officials, players and media.
IBM and the four Grand Slams™
IBM's involvement with Grand Slam tennis doesn't end with the Australian Open. The same dedicated team of IBM experts partner with all four tennis Grand Slams. The same sophisticated solutions that enhance the fan experience also provide a vital resource to the media, coaches and players.
GOOD + IBM Present: Figures of Progress
2013 Masters Golf Tournament
Augusta National strives to continually present the Masters Tournament in the most compelling way possible through innovative use of digital technology. Whether you prefer iPads, iPhones or Androids, apps or mobile websites, there’s a way for fans of the Masters to watch live video on eight channels, follow current scores, read the latest news and see highlights.
Data and predictive analytics transform the experience.
IBM SlamTracker™is a real-time stats and visualisation platform that leverages IBM's predictive analytics technology. IBM SlamTracker™ analyses over eight years of Grand Slam data (over 41 million data points), to identify patterns in player styles. Before each match, IBM analyses historical matches between the players (for first-time matches, players with similar styles are analysed). This analysis identifies key performance indicators—what players need to do to succeed in a match—known as 'Keys to the Match'. During the match, each player's performance is measured against their keys and updated in real time on australianopen.com, providing fans with a deeper level of insight as the match unfolds.
2012 U.S. Open
With real-time scoring and live streaming video, IBM cloud computing technology made golf fans the big winner at usopen.com
The Science of Sports
Fresh off a Stanley Cup run, the Canucks needed to stay ahead of demand for their digital content. High-performance storage and streaming HD proved to be the right game plan.
Real-time 3-D graphics and stats enhance the thrill of live soccer.