For fashion site Zozotown, even its sales messages fit perfectly.
Japanese fashion retailer Start Today, took an IBM smarter commerce approach to their business, helping increase annual sales on their Zozotown website by 54.2 percent. Their customer-centric focus uses Netezza® and Unica® to rapidly analyze massive amounts of data, letting them create personalized messages for each of their 3.8 million customers. Results? The solution helped increase the email open rate by five times, and the conversion rate by nearly 1000 percent.
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