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What a fish can teach
you about cloud.

In Bari, an IBM SmartCloud is transforming the economics of the
local fishing industry – proving that business innovation
can start with IT innovation.

Cloud improves the balance of supply and demand.

By connecting with buyers through the cloud, sellers can see demand as it
develops, allowing them to respond faster to changes in the marketplace.

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Developing in the Cloud:
This executive brief explores the opportunities and challenges of cloud-based development platforms.

The future of software delivery
is cloudy:
This e-book explains how IBM Rational can provide secure, scalable and simple solutions for development and test workloads.

The Jazz Revolution Demo:
See how a typical IT team uses IBM solutions to meet deadlines and accelerate the pace of innovation within their business.

Cloud makes complex solutions simple.

Through the cloud, complex solutions can be delivered to end
users as simple services, speeding adoption and reducing costs.

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Staples Case Study:
Staples wanted a more personalized web experience for its customers– IBM helped them deliver it.

Deploy and Virtualize:
Deploying applications to a private cloud can create new efficiencies and cost savings. This presentation will help you get started.

The Economic Impact of IBM Tivoli:
IBM Tivoli Project Manager helped one company realize a 240% ROI in 8 months. See what it could mean for your business.

Cloud can help business grow.

Before they began using the cloud, the fishermen sold their fish through local markets, limiting the demand for their product to local buyers.

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Coca-Cola Bottling Case Study:
Learn how this iconic beverage brand keeps information flowing with an IBM commerce solution.

Balancing Compute Options:
How can IT managers effectively integrate public cloud into their IT provisioning mix? Find out in this whitepaper.

Strategy and Design for Cloud:
Learn how to create a framework for cloud adoption that keeps IT aligned with business needs.

Cloud can benefit every business.

In the cloud, solutions built for one business need can be quickly scaled and repurposed for another.

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Innovation Initiatives Case Study:
IBM is using a SmartCloud to unleash a flood of innovative new applications for its employees.

Sonus Networks Case Study:
A SmartCloud is helping a leading communications company integrate new business into key applications.

ETH Zurich Case Study:
IBM and ETH Zurich are using cloud computing to combat increasingly resistant bacteria.

Cloud connects buyers and sellers.

Buyers and sellers can access the virtual fish market using simple applications. All the IT complexity resides in the cloud.

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IBM zEnterprise Demo:
See why IBM System z is a uniquely ideal platform to support private clouds (including the University of Bari’s).

The Journey to Cloud:
Cloud computing is not a single destination – it's a journey with benefits along the way. This video will help you get started.

The Mainframe and the Cloud:
Mainframes are an underutilized option
for building private clouds. This paper explores why they’re often
the right one.

Cloud lets small businesses act like bigger ones.

In the cloud, software and services can be accessed on demand - allowing small businesses to invest in innovation instead of infrastructure.

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Russell’s Convenience Case Study:
See how a high-end convenience chain is using cloud to collaborate while containing costs.

Signature Mortgage Case Study:
A small financial company is using the IBM cloud to make closing on a mortgage more convenient.

IBM Tivoli Live Demo:
Explore IBM Tivoli’s extensive and robust service management portfolio firsthand through this interactive demo.

Cloud makes markets more efficient.

By using the cloud to connect buyers and sellers directly,
businesses can reduce costs and eliminate waste.

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Extending Your Site:
Learn how to serve different
customers differently online using
IBM WebSphere Commerce.

CONTECH Case Study:
IBM used a SaaS delivery model
to help CONTECH improve visibility
and control for its transport
logistics operation.

Stadium AB Case Study:
How IBM helped Sweden’s largest sporting goods retailer create an integrated cross-channel buying experience for its customers.

Cloud opens new markets.

Cloud lets businesses reach customers in new ways, allowing them
to access new markets and opportunities.

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Wuxi Case Study:
The city of Wuxi is using an IBM cloud to create sustainable growth across an entire region.

Essentials of Web Analytics
This easy-to-follow guide explains
why web analytics are so critical to your business and how to choose the right vendor.

Private Cloud for Dummies:
This eBook puts the private cloud model of computing into perspective for both business and technical leaders.

Can a new computing model improve a business model? That was the question a team at
the University of Bari set out to answer. Using an IBM SmartCloud, they built a solution
that allows the local fishermen to work in a new way. By using the cloud to sell before
they come to shore, the fishermen are able to adjust their inventory in real-time to keep
pace with demand. As a result, they're selling more fish at better prices with less waste.
For the fishermen, income is up 25 percent and time to market is down 70 percent. Today, the
University of Bari is using the same technology to improve the winemaking and
transportation industries. What could a cloud do for your business?

Watch the Bari
case study video (3:13)

IBM, the IBM logo, ibm.com, Smarter Planet and the planet icon are trademarks of International
Business Machines Corp., registered in many jurisdictions worldwide. © International Business Machines Corporation 2011.

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