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Web 2.0: from Collaboration to Innovation. How telecoms can leverage Web 2.0 technologies to accelerate new service ideas

Why IBM

Top-performing companies are looking beyond the enterprise for new thinking. As innovation expands throughout the organization and beyond, the need to enable collaboration for innovation becomes increasingly important.

 
 
Featured articles
On the CIO agenda
Successful CIOs see IT as a prime stimulus for business innovation and an enabler of competitive advantage-and themselves as key participants in a process that develops business and IT strategies in concert.
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Pears Gourmet: Helping a local favorite go global
Distribution was shrinking for Pear's Gourmet. An e-commerce site could reverse that trend. IBM delivered a fully integrated backend system that could process orders quickly—and boasted ROI in a year.
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T-Mobile Austria better analyzes and manages cost and profitability
In the mobile telephony market, IBM developed a state-of-the-art costing model for T-Mobile Austria to manage network costs more effectively and accurately calculate the cost of delivering new products and services.
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New thinking

Paths to differentiation - how IBM can help you get there.

The extended enterprise
While tools for collaborating and sharing information have enabled global companies to operate at near light speed, they also radically alter how business is conducted. Are there ways to control the complexity?

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Business models
Organizations able to break through the preconceptions of their businesses can become the new market-makers. IBM modeling tools, such as the Component Business Model, can help.

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Integrating business and technology
To spur sustainable growth, businesses must look beyond strategy to how strategy is developed.

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Trends
Growth opportunities are getting harder to find in many industries. See how fast-growing companies got that way.

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