Could a smarter prescription bottle cure the drug industry?
GSMS, Inc., a midsize pharmaceutical manufacturer and specialty packaging company, saw an opportunity to make drugs safer, sooner. Legislation in California requires all drugs to be serialized and traced through the supply chain by 2015. Rather than wait for the deadline, GSMS decided to get a jump on the competition. Working with IBM and DSS, an IBM Business Partner, GSMS designed a sophisticated track-and-trace system using 2-D bar codes and RFID tags. Having a unique serial number on every package of medicine helps GSMS prevent counterfeit products from ever entering the supply chain. Now patients can have confidence in the medications they're taking.
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To combat the growing threat of drug counterfeiting, GSMS was a pioneer with drug track and trace capability that has set the standard in the industry.
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Companies like GSMS are constantly looking to use technology to work smarter. And many are relying on solutions like Cognos to turn data into intelligence.
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Inside the Midmarket: A 2011 Perspective
70% of midsize companies are pursuing analytics solutions. 66% are adopting the cloud. And 75% are planning IT upgrades. Learn about the IBM study of more than 2,000 midsize companies in over 20 countries, to see how they’re shifting from cost cutting to growth opportunities.
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