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What Makes You Special? A unique product? Or service? A location? Scale?
Can you protect it? Can it be commoditized? Can it keep you special
forever? The demands of an on demand world continue to grow. The power
of the internet continues to astound. The result is globalization and
collaboration on a scale that has in fact flattened the world. You want
to be special. The world wants to be flat. Welcome to the next era of
business. The innovation era - where staying special is paramount to
growth.
IBM has always delivered innovation to clients, but our business today
goes further - to help clients innovate, to partner with them in getting
special.
We are an innovator’s innovator.
 
All around you, companies are cultivating an ecosystem of innovation. Learn how they've infused it into their thinking, products, processes and people.
How IBM has helped companies do special things.
FUN WITH SUPERCOMPUTERS
In collaboration with Sony and Toshiba, IBM has created what has been called “a supercomputer on a chip.” The jointly developed Cell Broadband Engine will power the fastest, most powerful gaming systems and a variety of products, from industrial applications to home digital consumer electronics applications. It is, in many cases, ten times more powerful than the latest PC industry chip, and even cools itself. Look for it to transform everything, from consumer electronics to medical imaging to aerospace.
THE GOLDEN AGE GOES DIGITAL
Chicago’s Museum of Broadcast Communications keeps over 80,000 hours of historic radio and TV content for public viewing and media use. Now that IBM and our business partners are helping to digitize the catalogue, requests for material that used to take hours to process now take seconds. Better still, the collection is protected from the ravages of time.
CARGO THAT TALKS BACK
IBM helped International Truck and Engine Corporation develop AwareSM Vehicle Intelligence, a telematics solution that transmits real-time information directly from solution-equipped trucks to their customers. It helps International’s customers monitor their fleets in a way that’s much more efficient than “Breaker, breaker. What’s your 20, good buddy?”
Home smart home
IBM is working on a prototype for the smart home. One with home fixtures, furnishings and appliances that can do everything from monitor your heart rate to alert you online that you left the garage door open. The robot maid and automatic dog walker are still a few years off, but the smart home should soon be ready for you to move in.
Meters that read themselves
ASM Brescia, an Italian utility, powered up customer service and streamlined processes with automated meter reading. IBM is integrating over 200,000 meters in an end-to-end solution that links the meters directly to ASM Brescia's billing and customer service systems. The result? More efficiency, increased market share, and warmer customer feelings toward their utility company.
Revolutions that go unnoticed
In the innovation ecosystem, you don't have to do everything yourself.
India's telecom giant, Bharti, has created a whole new business model. They
outsourced I.T. to IBM, and their telecom network to other partners, to
focus on managing customer satisfaction and growth. At 100% growth a year,
it's nothing short of a revolution. Just not the kind you hear about on the
news.
Tellers that know your fortune
At most banks, tellers don't speak fluent ATM, and financial advisers and phone reps don't compare notes. Wachovia wanted to be different. IBM helped them implement a Service Oriented Architecture to get all their financial processes speaking the same language. Now Wachovia's ATMs, tellers, financial experts and phone reps share a consistent view of all your financial information, so they can better assist you.
Checkouts that know apples from oranges
A revolutionary new checkout system was developed by IBM that identifies fruit and vegetable types by sight. It then feeds the information to the register, which weighs them and calculates total cost. So now, every line can be an express line.
Ending traffic and lung congestion
IBM worked with the Swedish Road Administration on a traffic system that automatically charges drivers who come into Stockholm during peak hours. Since the system launched, the city has seen a reduction in traffic of 25%, which means decreased gridlock and increased lung capacity.
Superpowered students
Bringing together universities and communities, the Latin American (LA)Grid was designed to uniquely build the next generation of technology
leadership. Now students, researchers and business leaders from Barcelona
to Miami to Monterrey can collaborate on solving complex challenges, such
as health care and life sciences issues, through the power of grid
computing — inspiring societal change while stimulating local economies.
A DNA study of historical proportions
The National Geographic Society and IBM are partnering on the Genographic Project - a study that charts the migration of humankind through history. Using advanced analytical techniques and data-sorting technologies, they will analyze hundreds of thousands of DNA samples from around the world to tell the story of our species’ journey to civilization. (Track your genes’ history. Join the project at nationalgeographic.com/genographic)
The digital dynasty
One of the first Chinese television stations, LiaoNing TV owned a vast archive of content stored on analog tape. Using the Open Digital Media Framework, IBM converted the analog content into reusable digital assets, transforming LiaoNing into China's first digital broadcaster-and an enviable market leader.
Letting the genes out of the bottle
TGen, a non-profit biomedical research institute, helps partners create earlier diagnostics and smarter treatments from genomic discoveries. Tapping into an IBM supercomputer at Arizona State University, IBM worked with TGen to design and implement a powerful computing platform to handle the enormous processing demands of advanced genomic analysis. In the time it takes to read this sentence, over 10 trillion calculations can now be processed.
Insurance by the mile
Insurance companies are working with IBM to create a revolutionary kind of insurance model. One where customers control their own premiums. GPS and telematic technologies in cars feed information on driving habits back to the company. Safer drivers pay less.
TAKING THE TONY’S OFF BROADWAY
IBM is helping to bring the Great White Way to the World Wide Web.
Fans across the globe will have backstage access to the 60th annual Tony Awards, thanks to IBM-powered TonyAwards.com. Designed, developed and hosted by IBM, Global Business Services play a starring role in taking the entire production way, way off Broadway.
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