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What Makes You Special? A unique product? Or service? A location? Scale?
Can you protect it? Can it be commoditized? Can it keep you special
forever? The demands of an on demand world continue to grow. The power
of the internet continues to astound. The result is globalization and
collaboration on a scale that has in fact flattened the world. You want
to be special. The world wants to be flat. Welcome to the next era of
business. The innovation era - where staying special is paramount to
growth.
IBM has always delivered innovation to clients, but our business today
goes further - to help clients innovate, to partner with them in getting
special.
We are an innovator’s innovator.
 
Everybody talks innovation, But where do you start? You start with IBM, and these potential "doorways" to innovation in your company.
Consider your business model
Has the world evolved faster than your business model? Has your market changed? Is new technology enabling new competition, new opportunities? Could you leverage your strengths or the scale and skills of partners? IBM is using tools like Component Business Modeling (CBM) to help our clients view their businesses' component parts. We help them identify where they are competitive and restructure for optimum performance and return.
Examine your processes
Which ones run smoothly and which are bottlenecks? Are some outdated? Is there duplication? Do they speak to one another? Do they speak to your partners' and customers' processes and systems? IBM's Business Transformation Outsourcing (BTO) helps streamline the outsourcing of business processes. Over 100,000 IBM experts in Service Oriented Architecture can help your systems talk to each other, as well as to partners and customers.
Put your management culture to the test
Is encouraging innovation in your company more than a gesture? Do your people share ideas? Do you have collaborative projects in the works? With other companies? With other industries? Should you? IBM's Strategy & Change (S&C) practice helps create open, responsive organizations. IBM can help get you on the path to creative collaboration and decision-making, both within the company and among partners.
Make your products special
Do people literally demand your products? Do they convert their friends into users? Do you have something in the pipeline that will best your existing products? How will you beat the competition to the next big idea? There are over 1,400 designers and engineers in IBM's Engineering & Technology Services (E&TS) unit on call, and ready to help.
Make your services special
How do your customers rate you? If you had real-time feedback from them, could you respond faster? Plan better? Drive loyalty through the roof? All the technology now exists to help make it happen. IBM Business Consulting Services knows industries, they know business, and they are backed by the deep technology, knowledge and execution of IBM. They can help you look innovatively at anything. And then, help you deliver.
Respond to rapidly changing business conditions
Every business needs flexibility to seize opportunities. But how do you get flexible if you're wed to rigid or proprietary IT systems? A service-oriented architecture (SOA) structures large applications into reusable building blocks, or "services" that respond rapidly to changing business conditions.
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