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IBM Widget
How do you increase engagement with your brand?
In 2009 users will see a refreshed site with an increased level of personalization, the ability to leave their comment via the Fanbook feature and well as participate in a Photo Caption contest. Moreover, fans who visit RolandGarros.com and social networking sites and blogs at tournament time will find IBM developed widgets designed to give them a richer, more individual experience of the tournament. Simple but informative widgets extend the tournament’s digital presence and engage fans who may never visit the official site.
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