Why innovate?
To stand out and get ahead, you need fresh ideas and new strategies. Start by learning about IBM's own journey, and how our innovation experience and complementary strengths help you identify your business archetype, your organization's capabilities and gaps, and key forces on the horizon.
- Innovation in Your Organization Identify opportunities, performance gaps and current innovation focus areas
- IBM Innovation Journey A candid look at IBM’s path to growth and the key lessons learned
- Forces of Change A view of the key impacts shaping the business horizon
- Innovation Archetype & Capability Assess current innovation capability in your organization, identify gaps
What to innovate?
You might be looking for entirely new frontiers to explore in terms of emerging markets and different geographies. Or maybe keep it close to home: Find new ways to enhance and excite your customer base, or optimize your own organization to increase performance and improve cost structures.
- Connecting with Customers Creating superior customer experiences and tapping into your consumer base to help you create value
- Extending Business Growth Identifying and entering white space opportunities by looking at tangential industry areas and business model innovations
- New and Emerging Markets Identifying and entering new geographical markets
- Business Optimization Streamlining organization, process and technology to improve cost structures and increase performance
How to innovate?
Innovation begins at home by creating a living, open innovation culture built on your resources' talents and skills as well as managing your intellectual capital. How will you continue to shape and grow your organization to keep up with changes and launch into what's next for the Enterprise of the Future?
- Fostering a Culture of Innovation Required skills/talent to create and sustain a culture that supports innovation; making the most of your resources to efficiently create this culture
- Embracing your Ecosystem Leveraging innovation in your ecosystem, creating new ideas across boundaries of time and space and tapping into new ways to develop and test these ideas
- The Enterprise of the Future The changing global landscape and how it is enabling and mandating new ways to manage the enterprise through societal, economic and technological changes
- Managing IP in an Open World Leveraging your intellectual capital to work most effectively in an open, networked world…the challenges and opportunities that must be addressed to grow in an open, collaborative environment
Limited edition topics
It's hard to ignore what were once known as "specialty" areas, but their meaning and application vary by organization. This is about joining in with Web 2.0 and social networking, adopting new policies based on environmental and societal trends, riding the waves of the changing economy, and making the most of our changing, smarter planet.
- Enabling Your Business through a Smarter Web Using social networking, Web 2.0 and the next-generation Web to create new growth opportunities
- Capitalizing on a Smarter Planet As the world continues to get flatter, smaller and more connected, something is happening that holds even greater potential: the world is getting smarter. As the planet becomes smarter, how does your company–or your country–become smart enough to keep up and to win?
- Smart cities
- Smart water management
- Smart healthcare
- Smart oil fields
- Smart financial systems
- + more
- Leading through Change: New Economic Environment For those with courage and vision, a period of discontinuity is a period of opportunity. Over the next few years, there will be winners and losers. How will your organization emerge as a winner not by surviving the storm, but by changing the game?
Plan to innovate
After we've examined and analyzed and brainstormed, we choose where collaboration makes the most sense and prepare to put the best ideas to work. We line up our resources, solidify agreements and hammer out the processes and metrics that will support our innovation endeavors.
- Charting a Course for Action Summarize learning, select areas for further exploration and collaboration, galvanize partners and resources, identify immediate next steps
- Blueprint for Innovation Enabling organizational structures, processes and metrics to support joint innovation
