Innovation Discovery is about exploring new growth opportunities
IBM customizes Innovation Discovery for each client, ensuring they get access to the breadth of our business and technology expertise in the industries and innovations they're most interested in. We use a variety of virtual and face-to-face interactions to dive deeply into topics and grand challenges of interest to our clients. Our collaborative process is designed to help participants and IBM converge on real, tangible market opportunities and solutions. Through Innovation Discovery, a nascent idea may, in fact, develop into a commitment to conduct joint research, a prototype, or even an entirely new business built around a new commercial solution.
A telecommunications business partner and client sought to understand how IBM manages innovation and learn about the importance and role of innovation within IBM. Then the conversation moved into new territory: how the telecom and IBM might work together to enable the future vision of mobile retail.
A series of conversations uncovered interest in exploring how IBM approaches emerging markets and the next generation of the Web, and explored ways to work together more closely to move from transaction partners to integrated development partners.