Customer relationship management

	The myth vs. the new agenda
	The Dos and Don'ts of customer relationship management. Hint: it's not all about technology.
	Unlocking customer advocacy in retail banking
	IBM's Institute for Business Value developed a metric--the Customer Focused Insight Quotient--to measure how and when banking customers become advocates for the banks that serve them.
	Unlocking customer advocacy in retail banking
	IBM's Institute for Business Value developed a metric--the Customer Focused Insight Quotient--to measure how and when banking customers become advocates for the banks that serve them.

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