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Connect with your customer

Advocacy in the customer focused enterprise - Taking customer relationship management to the next level. Learn the six key characteristics of a customer focused enterprise.

Why IBM

Through the Business Innovation Centre, IBM can help you define and solve your most pressing business issues, while also arming you to anticipate emerging opportunities. Learn more

Featured case study


Thomas Cook captures business more effectively in the travel industry To more effectively allocate airline seats to tour operators, Thomas Cook AG implemented a dynamic allocation system that can be updated in real time and communicate with the travel industry's standard booking systems.
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Featured articles


Consumer products 2010 How are macro-level trends in the consumer marketplace playing out in Japan, India, China and ASEAN (The Association of Southeast Asian Nations.) An executive primer on the effect of global competition.
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Guided selling The retail sector is facing significant changes in customer expectations, thanks to the influence of the Web and other realtime technologies. Learn how Guided Selling uses customer-centric design and technology to meet these new expectations.
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New thinking

Paths to differentiation - how IBM can help you get there.

Trends
Consumer shopping behaviors are moving to the extremes — in every market and industry. What can we learn from those who are capitalizing on this shift?

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