 |
Dynamic digital merchandising for retail from IBM
|
|
|
|
|
|
|
| Deliver what customers want
|
|
Our dynamic digital merchandising solution lets retail companies attract customers into their outlets by using customized TV and CD quality content. Dynamically updated displays, pricing and promotional materials help enable retailers to target specific customers with unique needs. Sales go up. Customer loyalty improves. Inventory is cycled. Everybody wins.
|
|
|
|
|
| Prepare to win with IBM
|
You can promote, sell and measure advertising effectiveness, both locally and globally, with the dynamic digital merchandising solution for retail from IBM. - Leadership—IBM digital media solutions are helping companies leverage their valuable content into new commercial opportunities.
- Experience—the IBM media and entertainment consulting team has in-depth experience in helping companies create and manage digital assets.
- Value—IBM can deliver a single-source solution, including hardware, software and services, as well as cutting-edge design tools by IBM Business Partners.
|
|
|
|
|
| Influence customers to buy more
|
Our dynamic merchandising solution helps your business grow through improved promotional abilities. Built upon IBM e-business on demand™ practices, this solution can help you improve your business through automated processes, so you can react to market and customer needs almost instantly.
Our solution streamlines the use of TV quality videos, audio, images and messages, to in-store plasma screens and kiosks. Dynamic content lets you target specific demographics and match promotions to customer wants and needs. Your competitiveness improves; sales increase and customer satisfaction rises.
Why do sales increase? - Promotions target specific customers, not the general population.
- Promotion time-to-market is decreased.
- Information is updated in near real time as demands or local events warrant.
- Promotions are automatically updated, and active in multiple locations.
- Cross-selling and impulse buying can improve.
|
|
|
|
|
| Keep your cash registers ringing
|
The dynamic digital merchandising solution for retail from IBM can help you increase revenue and reduce cost through: - Increased impulse buying.
- Supplier fees for on-location product advertising.
- Intensified brand recognition and awareness buying.
- Up-sell, cross-sell and personalized offers.
- Reduced multiple channel advertising complexity and costs.
- Promotion of a larger, more attractive inventory, using less floor space.
|
|
|
|
|
|
|
|
