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Dynamic digital merchandising for retail from IBM
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| Improve data distribution capabilities
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Our dynamic digital merchandising solution is built with technology and services that strengthen your ability to distribute media rich data dynamically. We can help improve the speed, security and value of your existing infrastructure including—broadband, satellite, terrestrial and wireless networks. Data distribution is simplified through one central connection.
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| Why IBM?
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IBM leads in the integration of infrastructures for digital rich media creation, storage and distribution. The dynamic digital merchandising solution for retail from IBM is built on that heritage. - IBM is pioneering the development of open standards and applications for digital media distribution—including the advancement of Linux™, Java™technologies and XML, the standard tagging structure for content.
- IBM consultants, architects, application developers and project managers can provide end-to-end integrated business solutions across computing environments, from host-based to network computing.
- IBM services span the breadth of dynamic merchandising requirements—development, installation, deployment and end-user training.
- IBM IT technology can provide the partnerships and services to streamline front-end, back-end and application integration.
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| Integrated infrastructure reliability
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In many cases, the dynamic digital merchandising solution for retail from IBM can be deployed using your existing platforms. But as your enterprise or promotional needs grow, you may want to strengthen your infrastructure with IBM hardware, middleware and services that could include: - IBM WebSphere® Business Integration software—to collaborate, develop, deploy and integrate next-generation e-business applications across dissimilar platforms and operating systems.
- IBM
 systems that range from the Intel®-based IBM xSeries® systems, which run on Linux to the lightning-fast IBM pSeries® UNIX® Web servers. - IBM DB2® Universal Database™—a multiplatform, multimedia, Web-ready relational database management system that provides access to, and integration of, rich media data from multiple sources.
- IBM Tivoli® Storage—scales to protect thousands of computers running multiple platforms; provides a combination of scalability, intelligent data technology, disaster preparation, and broad platform and application support, through one centralized, automated solution.
- The IBM e-business on demand™ initiative can help you reduce risk, respond to business demands and adapt to the changing communication environment quickly.
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| Integrate and streamline your IT infrastructure
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A major U.S. restaurant chain tested the dynamic digital merchandising solution for retail from IBM to entice customers to try new offerings. Our dynamic digital merchandising solution helped them improve and integrate their infrastructure so rich media content could be: - Managed and distributed from a central location.
- Updated to specific locations—targeting specific customers.
The effectiveness of the solution was monitored through real-time feedback—enabling them to maximize sales. At the same time, increased security and integration of processes helped protect the privacy of both customers and employees.
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| Integrate dissimilar systems and save
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IBM can help you manage and distribute rich media in diverse environments and across dissimilar platforms globally. The dynamic digital merchandising solution for retail from IBM can help you: - Control expenses by integrating disparate data, applications, software, hardware and computing platforms using your legacy systems.
- Minimize deployment expenses and the need to train or retrain IT staff to unfamiliar platforms.
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Questions about this solution? Contact an IBM retail specialist.
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systems that range from the Intel®-based IBM 
