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Dynamic digital merchandising for retail from IBM
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| Deliver what customers want
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Dynamic digital merchandising provides retail companies complete and centralized control of on-premise advertising through digital displays like plasma screens and kiosks. Attracts buyers into retail stores, influences customers buying decisions and enables retailers to respond to market pressure and opportunities on the fly—globally.
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| Prepare to win with IBM
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We have what you need to compete and win. - Leadership—IBM services span the life cycle of a solution from requirements analysis through solution development, installation, deployment and end-user training.
- Experience—a worldwide team of consultants, architects, application developers and project managers provide end-to-end integrated business solutions across computing environments.
- Value—we can serve as a single point of contact for an end-to-end solution, including servers, storage, software, tools and applications from leading IBM Business Partners.
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| Influence customers to buy more
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The dynamic digital merchandising solution for retail from IBM gives you centralized control of in-store digital advertising displays like plasma screens and kiosks. Our solution allows you to mix the feed of rich media content, so your advertising campaign is current and appealing. Your customers are enticed, informed—and buy.
Built to exploit the IBM e-business on demand™ initiative, our solution helps you respond to changes in business demands more quickly, so you can focus on your customers and your business.
The solution also helps enable you to gauge the effectiveness of your campaign through constant activity feedback. Focus your merchandising efforts to match specific customers, regardless of where they are located in the world. You can adjust promotions and prices to match specific demographics, languages, events, holidays, competitor offerings and economic pressure—on the fly. When new merchandise is available, you can let customers know immediately. Increase sales. Improve inventory control.
The dynamic digital merchandising solution for retail from IBM can help you: - Increase revenue through cross-selling and impulse buying.
- Focus your promotional efforts toward specific customers.
- Respond to customer demands more quickly.
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| Sales improve, expenses shrink and customers smile
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A major U.S. restaurant chain tested the dynamic digital merchandising solution for retail from IBM to entice customers to try new offerings. The result—significant improvements in sales and customer satisfaction: - Average purchases increased 10%.
- Annual sales increased 31%.
- Soft drink sales increased over 20%.
- Dessert sales increased 8%.
- Credit card usage increased over 30%.
- Food cost reduced, due to better menu management.
Dynamically delivered rich media can improve sales by up to 30% because: - Customers are up to ten times more likely to observe dynamic media than static.
- Customer memory of dynamic media increases up to five times.
- Customer perception of product quality increases up to 15%.
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| Keep your cash registers ringing
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The dynamic digital merchandising solution for retail from IBM can help you increase revenue and reduce cost through: - Increased impulse buying.
- Supplier fees for on-location product advertising.
- Intensified brand recognition and awareness buying.
- Up-sell, cross-sell and personalized offers.
- Reduced multiple channel advertising complexity and costs.
- Promotion of a larger, more attractive inventory, using less floor space.
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Questions about this solution? Contact an IBM retail specialist.
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