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Digital content management for retail from IBM
Executive summary Business view Technical details
The goal
Are you truly leveraging your content?
The digital content management solution brings together leading technologies into one end-to-end solution for retailers that manages your content process—from initial content acquisition, workflow and production to storage, retrieval and archiving. It is designed for product images, logos and advertising video and audio content.

The advantage
IBM: leading in digital content management
Digital content management is part of the IBM Digital Media Factory, a framework of IBM and IBM Business Partner technologies, built on proven, modular components and open standards, helping to simplify complex implementations.
  • We can serve as a single point of contact for an end-to-end solution, including servers, storage, software, and tools and applications from leading Business Partners, such as:
    • Ancept
    • Allure Fusion Media
    • Cool Sign
    • Telestream
    • Virage
  • Frost & Sullivan named IBM Content Management Company of the year.

IBM's leadership in information technology research provides next generation thinking on devices such as:
  • Mobile phones
  • Set top boxes
  • Retail kiosks
  • Virtual juke boxes
  • Game platforms
  • Automobiles
  • New home gateways

The benefits
Leverage your valuable assets in new ways
With the digital content management solution from IBM, you can streamline your internal content processes and begin to leverage and deliver your content assets through new channels and in new formats:
  • Increase sales opportunities through multichannel retailing.
  • Enhance the value of this content by making it readily available, through desktop, throughout your extended enterprise.
  • Manage and distribute rich media for retailers such as video, audio, still images, data and text.
  • Give your editors, managers and producers leading-edge tools so they can repurpose the content into new formats and versions.
  • Distribute content with its intrinsic usage information, such as licensing and rights.
  • Deliver content customized for targeted customers, using geographic and demographic criteria.
  • Provide more effective training for floor personnel.

Your organization can:
  • Enhance collaboration across the organization.
  • Improve the overall quality and consistency of your products, and ultimately your brand, with universal access to the content.

The approach
Digitize with IBM
A leading international reprographics company wanted to extend its service to online digital content management for online project management, document imaging and reprographics. The company chose the digital content management solution from IBM. The solution enabled our customer to:
  • Store and mange digital brand material for design, print, packaging and advertising point-of-sale within an online archive.
  • Allow clients and designers to work on and process materials effectively over the Internet.
  • Monitor costs more effectively.
  • Enhance project management.
  • Provide unlimited search capability.
  • Improve customer service with improved response times.

The financial advantage
Same content: new sources of revenue
The digital content management solution can improve return on investment:
  • Create new revenue streams by repurposing content.
  • Reduce the costs associated with lost content and rework.
  • Cut expenses and production cycle time by automating content processes to bring products to market more quickly.
  • Increase revenue and control costs through personalized sales and marketing tools.

Next steps
 
Questions about this solution? Contact an IBM retail specialist.