The Web has become an important channel for retailers and consumers alike; no longer an independent channel but a vital part of a retailers’ overall sales strategy. Online sales are growing strongly, but the true value of the Web is the combination of online sales and the powerful effect it has on other sales channels and the cross-channel shopping experience. Customers aren’t just using the Web to buy... they’re using it to gather information, comparison shop, check product availability at their local store and much more.
