In apparel retailing, a mature and intensely competitive market with increasingly diverse and well-informed customers, competitive differentiation is more important yet more difficult to sustain than ever. However, profitable growth requires retailers to master the art of attracting and keeping loyal customers.
IBM surveyed more than 4,000 U.S. apparel consumers to identify what behaviors, attitudes and aspects of the shopping experience drive customer advocacy. By understanding the attributes which matter to customer, apparel retailers can find new ways to differentiate their businesses and pursue customer-focused initiatives and investments with greater precision and success.
