With 2006 sales of $18.2 billion, Staples serves consumers and businesses ranging from home-based businesses to Fortune 500 companies in 22 countries throughout North and South America, Europe and Asia. Staples Business Delivery is a unified selling channel that combines Staples.com and Staples' catalog business.
- Business need: With its online channel a critical part of its growth strategy, Staples needed a commerce platform that would support and fuel its online business growth—not constrain it. Staples needed more flexibility to pursue creative, customer-centric business strategies.
- Solution: Teaming with IBM to deploy a powerful and flexible online commerce platform, Staples leveraged it to create a series of groundbreaking services on Staples.com that have set a new standard for delivering customer value.
- Benefits:
- 60 percent increase in online conversion rate
- Increase in customer satisfaction
- 30 percent increase in peak transaction volume with no adverse impact on performance or reliability
