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This section includes the latest reports based on IBM research, including joint initiatives with industry organizations. You'll find analyses from the IBM Institute for Business Value, executive technical reports, and more. The Institute is staffed with industry consultants focused on helping companies solve critical business issues.

Media and entertainment resources

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Title Date 
Digital consumer survey: man on the street interviews
IBM's second global online survey of consumer digital media and entertainment habits found that people are adopting digital content services—such as social networking and videos—on mobile phones and PCs at an accelerated pace. Watch IBM's "man on the street interviews" to put the study's findings into a real life context.
24 Nov 2008
IBM Digital Consumer survey results
The second global online survey of consumer digital media and entertainment habits from the IBM Institute of Business Value reveals that people are accessing services such as social networking and videos on mobile phones and personal computers at an accelerated pace. Read about this shift in traditional consumption habits.
11 Nov 2008
IBM media and entertainment industry expert: Dave Laux
Dave Laux, global executive for the IBM games and interactive entertainment, a long time industry participant—and avid game player—is responsible for helping games and entertainment companies leverage the strength and assets of IBM to reduce expenses while increasing efficiency and profitability.
19 Sep 2008
IBM media and entertainment industry expert: Steve Abraham
Worldwide leader for IBM Global Business Services (GBS) media and entertainment industry (M&E), Steve Abraham, helped pioneer the development of digital consumer and digital supply chain M&E solutions.
19 Sep 2008
IBM media and entertainment industry expert: Dick Anderson
General manager for IBM global media and entertainment Industry division, Dick Anderson, develops strategies for world-wide IBM involvement in the businesses of entertainment, sports, broadcast, cable, publishing and advertising.
19 Sep 2008
IBM media and entertainment industry expert: Saul Berman
As the global lead partner and executive for IBM Global Business Services (GBS) in the media and entertainment division, Saul J. Berman is responsible for global business strategy competency and offers 20 years of consulting experience advising senior management of large corporate and start-up organizations.
19 Sep 2008
IBM media and entertainment industry expert: Steve Canepa
Steve Canepa, vice president of the global IBM media and entertainment division, is a key leader in the IBM digital media initiative and helps guide the marketplace strategy for the media and entertainment division.
19 Sep 2008
Extending the service bus for successful and sustainable IPTV services
Internet protocol television (IPTV) is one of the key components of triple-play—broadband, television, and voice—or quad-play—with the addition of mobility. In this article, learn about enabling the service bus to support off-line digital media processes and composite service execution in an IPTV production environment.
25 Jul 2008
NAB 2008 video: Service Innovation 2.0
IBM offers telecommunications companies a platform to help them leverage new Web 2.0 capabilities. In this video from NAB 2008, John Darden, Telecom Solutions Architect for IBM Sales & Distribution, discusses how IBM's Service Innovation 2.0 can help validate new ideas and services using the Web 2.0 platform.
02 Jul 2008
NAB 2008 videos
At the NAB 2008 conference in Las Vegas, IBM and its Business Partners demonstrated many solutions to help media companies deal with business and technology complexity and deliver exciting new entertainment experiences to consumers. Learn more by watching these video demonstrations of the IBM solutions featured at NAB 2008.
02 Jul 2008
NAB 2008 video: Digital Consumer - Mobile
IBM offers media and entertainment companies solutions for digital content distribution to mobile devices. In this video from NAB 2008, Raymond Haseltine of IBM Software Group demonstrates how IBM's Media Hub solution and IBM's partner Openstream, help distribute digital content to any mobile device.
26 Jun 2008
NAB 2008 video: Production, Planning & Scheduling
IBM and its partner Quintiq, offers media and entertainment companies tools to improve the production, planning and scheduling of their broadcast workflows. In this video from NAB 2008, Paul Erik Raue, Director of Technology for Quintiq in North America, discusses how Quintiq leverages the IBM Media Hub framework.
26 Jun 2008
NAB 2008 video: Digital Consumer - User Managed Content
IBM offers our clients user-managed solutions for storing and sharing digital content. In this video from NAB 2008, Abhijit Sur, Network Architect with IBM, discusses how the digital vault from Casero, IBM Media Hub and IBM System Storage together create an integrated platform for user managed content services.
26 Jun 2008
NAB 2008 video: Business Intelligence & Analytics
IBM offers media and entertainment companies analytics solutions that can turn information into valuable insights. In this video from NAB 2008, Dan Fulwiler and Steve Segalewitz from IBM, discuss how understanding your online data more clearly can improve decision-making.
26 Jun 2008
NAB 2008 video: an executive interview with Steve Canepa — ecosystem of partners
IBM offers media and entertainment companies solutions to compete in a changing industry. In this video from NAB 2008, Steve Canepa, VP, IBM Global M&E Industry, tells how IBM works with our Business Partners and other application providers to help transform our client's businesses.
26 Jun 2008
NAB 2008 video: an executive interview with Wendy McGee
IBM offers media and entertainment companies data center solutions that address the cost and energy needs of today's market. In this video from NAB 2008, Wendy McGee, Director of Web 2.0 Sales for IBM Systems & Technology Group, discusses how IBM's System x iDataPlex solution improves compute density and reduces power usage.
26 Jun 2008
NAB 2008 video: Digital Consumer, Broadband Video
IBM and its partner Extend Media, offers solutions to help media and entertainment companies deliver dynamic content. In this video from NAB 2008, Jordi Koski of Extend Media discusses their OpenCASE platform and how it leverages the IBM Media Hub solution to transform digital assets into Web-based video businesses.
26 Jun 2008
NAB 2008 video: Multi-Player Gaming
IBM and its partner, T5 Labs, offers cable and telecommunication operators solutions that enable consumers to play off-the-shelf games on a variety of devices. In this video from NAB 2008, Graham Clemie, CEO and founder of T5 Labs, discusses how T5 Labs' offerings are integrated with IBM Tivoli to provide this unique user experience.
26 Jun 2008
NAB 2008 video: Storage Optimization & Integration
IBM offers media and entertainment companies solutions for optimizing their media storage. In this video from NAB 2008, Ted Fay from IBM Global Technology Services, discusses the Management Complexity Factor, a process and methodology designed to enable more efficient and cost effective media storage.
26 Jun 2008
NAB 2008 video: an executive interview with Steve Canepa — fundamental transformation
IBM offers media and entertainment companies solutions to improve the way they produce, manage and distribute content. In this video from NAB 2008, Steve Canepa, VP, IBM Global M&E Industry, discusses how IBM helps their clients build platforms that transform both workflows and businesses.
26 Jun 2008
NAB 2008 video: HD Sports
IBM and its partners offer media and entertainment companies solutions for HD Sports production, post production and archiving. In this video from NAB 2008, John Hoehn from IBM Global Business Services, discusses how IBM's Media Hub is a key integration component for this solution.
26 Jun 2008
NAB 2008 video: an executive interview with Dick Anderson
IBM offers solutions to the ever-transforming media and entertainment industry. In this video from NAB 2008, Dick Anderson, IBM General Manager of Global M&E, discusses the areas in which IBM has the greatest positive influence in this fast changing industry.
26 Jun 2008
NAB 2008 video: Business Orchestration
IBM offers media and entertainment companies solutions that enable an integrated and flexible business platform. In this video from NAB 2008, Doug Geiger, IBM Global Offering Executive for M&E demonstrates how IBM's Media Hub can orchestrate multiple creative, production and business processes on one end-to-end system.
26 Jun 2008
NAB 2008 video: Format Management
IBM offers media and entertainment companies solutions for transforming media content for distribution. In this video from NAB 2008, Dan Greenberg with IBM Systems & Technology Group, discusses a formatting, compression and distribution solution enabled by IBM Media Hub and our partner offerings.
26 Jun 2008
NAB 2008 video: Newsroom
IBM offers media and entertainment companies a scalable newsroom solution based on open standards and featuring a componentized architecture. In this video from NAB 2008, Bill Baer with IBM Global Business Services, discusses how IBM's newsroom solution helps media companies develop compelling news content at a lower total cost of ownership.
26 Jun 2008
NAB 2008 video: Program Production
IBM offers broadcasters solutions that maximize production quality while managing costs. In this video from NAB 2008, Luis Estrada of IBM and Pieter Hornix of IBM Partner, FilmPartners, discuss how using IBM server and storage solutions and the Media Hub solution can help optimize production capabilities.
26 Jun 2008
NAB 2008 video: Business Rights Intelligence
IBM and its partner Sophoi, offers media and entertainment companies solutions for managing business rights around contracts, terms and agreements, deals, royalties and licensing. In this video from NAB 2008, Lisa Schwartz, Vice President of Marketing for Sophoi, discusses how they leverage the IBM Media Hub solution.
26 Jun 2008
NAB 2008 video: Enterprise Metadata Management
IBM offers media and entertainment companies solutions for managing physical and digital media assets. In this video from NAB 2008, Doug Korte, Americas Leader for M&E, discusses how IBM and its partners can provide enhanced visibility and improved distribution of media assets.
23 Jun 2008
The IT HD VTR: PC server-based SD/HD recording, archive and playback
Based on the digital archive solution we deployed at Fox Broadcasting, this whitepaper compares traditional video tape recorder (VTR) and tape vault architecture to an IT-based solution for DVB-ASI recording, archive and playback. Learn more about the storage solutions we provide to meet the needs of our M&E clients.
07 Mar 2008
Game changer: Innovating now for consumers
In today's multi-screen world, consumers have more choices - and more control - than ever before. For decades, we have lived in a world of professionally produced content delivered on closed distribution platforms to dedicated devices.
07 Dec 2007
The end of advertising as we know it
The next 5 years will hold more change for the advertising industry than the previous 50 did. Increasingly empowered consumers, more self-reliant advertisers and ever-evolving technologies are redefining how advertising is sold, created, consumed and tracked.
31 Oct 2007
IBM's global innovation outlook
Technology changes everything, and fast - the way we learn, play, work, buy and communicate. Already we've seen some early innovators make profound impact on the way content is created and consumed. And more disruption is sure to come.
29 Oct 2007
Playing to win: Lessons from interactive entertainment
In the past it was easy to distinguish between games and traditional media, such as television or even a web portal, but due to the massive growth in the games space and advances in interface technology the line has become blurred.
01 Oct 2007
Porto Media: Hollywood comes to Galway
Follow entrepreneur Chris Armstrong's progress in Ireland as he gets poised to revolutionize the movie rental industry. From one good idea to a brand new IBM® enabled technology, get a glimpse of the way you may very well get your movies in the near future.
01 Sep 2007
US Open, holding court in Queens
The U.S. Open is all about New York. It's all about excitement. It's all about nighttime tennis. And this is where the sports fan comes to watch tennis. Take an exclusive look at the IBM innovations that bring this tournament to life.
01 Sep 2007
IBM end of advertising survey results
The IBM Institute for Business Value provides strategic insights and recommendations that address critical business challenges to help clients capitalize on new opportunities.
31 Aug 2007
IBM @ NAB 2008
Discover IBM innovation at work. A collection of videos that provide thoughtful and often provocative fodder for discussion, as we witness the wrenching changes that will forever alter the creation, distribution and consumption of all types of content.
30 Aug 2007
IABM executive interview: Steve Abraham, Global Leader Media & Entertainment, IBM
In its 3Q 2007 issue, The Journal of the International Association of Broadcasting Manufacturers (IABM) highlighted IBM's Steve Abraham in an executive interview. Read the entire interview.
29 Aug 2007
Internet vs. TV: Which do you prefer?
A new IBM online survey of consumer digital media and entertainment habits shows audiences are more in control than ever and increasingly savvy about filtering marketing messages. IBM's 'man on the street interviews', conducted in New York City, put these study findings into real life context.
22 Aug 2007
Threshold Animation Studios animates on demand with IBM
Based in Santa Monica, CA, Threshold Animation Studios is a cutting-edge digital animation and visual effects production studio. Using on demand technology from IBM, Threshold is currently finalizing production on its first full-length digitally animated feature film "Foodfight!", the first of a slate of several digitally animated feature films.
21 Jun 2007
NAB 2007 — Newsroom
There is no area of production more in need of flexibility and adaptability than news. IBM works with key news solution providers to put together the most agile and operationally efficient approach for the newsroom.
19 Jun 2007
NAB 2007 - Multi-Platform Distribution
IBM technologies are designed to enable the most efficient and effective re-use of your valuable content. IBM can help you automate the transformation of your assets and position your business for new opportunities.
19 Jun 2007
NAB 2007 - Mobile Distribution
Mobile is a critical new revenue stream for many organizations today. IBM and its partners provide innovative solutions to enable media companies to securely market and deliver any content to mobile devices while maximizing profits.
19 Jun 2007
NAB 2007 – Long-Form Production
Long-Form production, more so than any other style of production, makes extensive use of technologies that track and manage assets. IBM recognizes that high-quality media such as HD or Digital Intermediates requires best-in-class applications to manage and process those assets.
19 Jun 2007
NAB 2007 - VOD & Ad Insertion
IBM applies open architecture designs in working with best-in-class partners in VOD and ad insertion. IBM knows how to bring these rich revenue streams into your organization quickly with flexible, scalable, and reliable solutions.
19 Jun 2007
NAB 2007 - Production Planning & Scheduling
All production requires effective planning and scheduling of resources such as people, skills, equipment, and facilities. You need the most productive match between operational needs and resources available.
19 Jun 2007
NAB 2007 - Sports
IBM and its Business Partners have unique technologies that help you get those key highlights to air even faster in your sports production. IBM understands the data-driven world of sports and can bring its considerable experience in broadcast sports to bear in providing solutions that make the programming that keeps the fans hooked.
19 Jun 2007
NAB 2007 - Web Distribution
The web is a dynamic and important part of the media distribution strategy for any media company today. IBM and its partners create secure solutions that support the full end-to-end process for acquisition, management, marketing, and distribution of digital content to online viewers.
19 Jun 2007
NAB 2007 - Web Distribution
The web is a dynamic and important part of the media distribution strategy for any media company today. IBM and its partners create secure solutions that support the full end-to-end process for acquisition, management, marketing, and distribution of digital content to online viewers.
19 Jun 2007
The French Open brings in IBM to serve up a great consumer experience
This year, IBM is celebrating 22 years as the official technology partner to Roland Garros. IBM brings value to Roland Garros by combining technological innovation with an understanding of what is at stake in the tournament. Date: 24 May 2007
08 Jun 2007
Sony pictures a bright future with the help of IBM and SAP
When Sony Electronics needed to replace outdated mainframe applications, it chose SAP systems for better information and supply chain management. For implementation, IBM offered a winning combination of technical, applications and consulting skills that Sony needed and couldn't find elsewhere, as explained in this video.
01 May 2007
Navigating the media divide: Innovating and enabling new business models
The worlds of traditional and new media are already clashing, and it's a conflict that continues to expand. However, a second type of conflict is brewing - one that could cause major rifts among traditional partners. For media companies, it's time to pursue different and somewhat opposing business models...and navigate the media divide.
15 Feb 2007
From tapes to bits: The changing landscape of broadcasting
IBM has long demonstrated its leadership helping broadcasters transform from analog to digital production systems. This white paper discusses the impact of a digital production environment on the industry, how centralized storage-based production enables new efficiencies and the importance of a scalable infrastructure.
15 Dec 2006
IBM Digital Media Framework for e-business
The growing demand for rich media and the exploding availability of affordable bandwidth are causing enterprises of all types to evaluate how they can more efficiently and strategically create, manage and distribute digital media. IBM is the number one provider of solutions in this field.
29 Oct 2006
The gilbane report: "On demand access to rich media assets"
This whitepaper, underwitten by IBM, identifies the four key factors in making the decision between a services model and on-premises installation. It also argues that the decision should be analyzed in terms of discounted cash flows and presents examples of such calculations.
25 Oct 2006
Realizing the Future of Digital Content
This white paper explores the challenges of convergence, IBM digital content offerings and the Application Framework for e-business, and the future of digital content and media.
20 Oct 2006
Overcoming the Data Disadvantage
Find out how companies are overcoming the data disadvantage in this contentworld News Digest article by Janet Perna, General Manager, IBM Data Management Solutions.
20 Oct 2006
Seoul Broadcasting System News Digital System video
Seoul Broadcasting System (SBS) became the first broadcaster in the world to fully produce and store news digitally with the successful broadcast of the Athens Olympics in 2004.
06 Oct 2006
Sesame Workshop employs on demand digital asset management to further its mission (Video)
For Sesame Workshop to become more responsive to licensing opportunities, its digital asset management systems had to provide strong support for decision-making. Ambitious growth plans made the ability to ramp up capacity key. To stay focused on its mission, the Workshop sought to avoid the expense of building and managing a large-scale system.
06 Oct 2006
Marketing Asset Management:  Unlock the potential in your brand assets
Learn how you can ensure brand consistency, contain costs, support sales efforts, increase the efficiency and effectiveness of your marketing communications program and measure the results with the Marketing Asset Management solution from IBM.
06 Oct 2006
Media Hub as a service-oriented approach to building business flexibility in the media and entertainment industries
New technologies and delivery channels are causing a shift in advertising placement, and are enabling new business models that bring partners and competitors closer together.
15 Sep 2006
Fox Broadcasting Company teams with IBM to optimize their HD digital archive
Steve Canepa, vice president, global media and entertainment industry, and Andy Setos, president of engineering for Fox Group, talk about the intersection of technology and broadcasting, and IBM's innovation solution for HD broadcasting.
18 Aug 2006
Viewing the business as a dynamic, integrated whole: new opportunities for media and entertainment companies
Is your media company ready to develop and produce content in various formats and deliver it to consumers through a growing number of devices and channels? This paper reveals the opportunities you can benefit from as you transition to digital content and intelligent technologies with the IBM Media Hub solution framework.
18 Apr 2006
IBM SOA Foundation: Providing what you need to get started with SOA
The SOA Foundation is an integrated, open set of software, best practices, and patterns that provide what you need to get started with SOA. IBM has carefully selected the software that makes up the SOA Foundation from the broader IBM software portfolio to support each stage of the SOA lifecycle.
20 Mar 2006
Digital Media Center
Digital Media Center solutions provide broadcasters with an open pool of shared storage enabling the transformation of existing analogue video production.
17 Mar 2006
The Business of Interactive Entertainment
This paper intends to provide the reader enough experience to be able to understand the language of multiplayer online games, learn how they operate, and understand the important factors to consider when building a multiplayer online game.
19 Oct 2005
The end of TV as we know it: A future industry perspective
With increasing competition from convergence players in TV, telecommunications and the Internet, the media and entertainment industry is confronting unparalleled complexity, dynamic change and pressure to innovate.
13 Oct 2005
Tandberg Television IPTV Solutions
In addition to broadcast TV from our encoders many of our delivered systems are integrated with solutions from strategic partners for other systems aspects such as VOD and middleware.
13 Oct 2005
CIRPACK Next-generation voice switching
Do you have the right infrastructure in place to win in the increasingly competitive telecommunications market? Together, IBM and CIRPACK help service providers enable next generation telephony networks to provide innovative, value-added services to subscribers.
13 Oct 2005
Thales SmartVision The IPTV Services Manager
SmartVision™ is an integrated system that manages video streaming over every kind of broadband network.
13 Oct 2005
Vying for attention: the future of competing in media and entertainment
Human attention has become the most scare resource along the value chain, playing a critical role in competing successfully in the entertainment and media industries. This paper assesses how attention will continue to drive industry trends -- and offers advice about how participants in the industry can succeed in the attention-driven economy.
13 Oct 2005
IBM IP television and video on demand
The delivery of compelling Internet protocol (IP)-based content and services is critical to growing average revenue per user over time. Experience has shown that subscribers are interested in service providers who provide attractive bundles of products and services at a fair price.
13 Oct 2005
Kasenna IPTV application suite
A comprehensive IPTV application suite enables service providers to quickly deploy a wide variety of interactive IPTV entertainment services, such as broadcast IPTV, VOD and nPVR, within an integrated Java™ technology-based framework.
13 Oct 2005
Entone Integrated IPTV and VOD Solutions
Historically, video servers were built on expensive, inflexible proprietary hardware platforms. However, as modular, scalable server architecture has become standard throughout the industry, video on demand solutions have evolved into highly flexible, manageable and affordable systems.
13 Oct 2005
Sintec Media - Fact Sheet
SintecMedia is a leading manufacturer of broadcast management applications and the developer of OnAir - an all-in-one software system designed to meet the management needs of global, national, regional and local broadcasters.
30 Aug 2005
Integrated solutions for IPTV and video-on-demand
The delivery of compelling Internet Protocol (IP)-based content and services is critical for marketplace success. It represents perhaps the best way to grow average revenue per user over time.
30 Aug 2005
Broadcast Industry Solutions
There are more challenges facing broadcasters today than ever before with new technology coming on-line almost daily. While these new tools make broadcast production and distribution easier, they are in fact redefining the industry workflow.
30 Aug 2005
Sintec Media - On Air
OnAir's strength in the functionality is matched with a user interface that is easy to understand, powerful to navigate, and configurable to enable users to quickly and efficiently set up the system to match their usage requirements.
30 Aug 2005
Transmission Scheduling & Resource Management Software
ScheduLINK software is specifically designed to optimize and manage the transmission resources of satellite and terrestrial networks. The power of ScheduLINK is focused on the needs of satellite bandwidth providers, television broadcasters, cable networks, mobile uplink providers and news organizations.
30 Aug 2005
Enterprise Resource Management Software Scheduall
ScheduALL is the complete enterprise resource scheduling and workflow management software solution designed to meet the specialized needs of the post-production, production and broadcast industries. ScheduALL simplifies the management of facilities, equipment, asset libraries, personnel scheduling, bidding, billing, and payments.
30 Aug 2005
Profiting from Convergence
Internal and external forces of convergence are taking hold of the telecommunications industry. Convergence of local and national voice services dramatically changed the telecom landscape, as competition flourished. Now, voice and data services are converging rapidly.
30 Aug 2005
IBM and Kasenna IPTV
The telecommunications industry is facing unprecedented changes, driven by an increasingly competitive business environment. In the mostly circuitswitched environment of the past, service providers offered relatively simple services to customers-mainly voice.
30 Aug 2005
Beyond access: Raising the value of information in a cluttered environment
Today, the business-to-business information industry faces a tough transition: competing in a digital world with a digitally savvy user. New online competitors are leveraging innovative technologies and new business models, providing customers and end users with a wider array of choices.
23 Aug 2005
Digital Media White Papers – By Forrester Consulting
The growing demand for compelling content. Affordable bandwidth. And advancing network technologies are prompting organizations to evaluate how they can leverage digital media. IBM is helping companies in all industries to use digital media to impact their audiences.
21 Jul 2005
Great Escape – Vanguard Animation has revolutionised computer-animated movie-making
Vanguard has revolutionised computer-animated movie-making, using Linux to cut costs and break free of the hollywood giants. This article discusses the set-up of Vanguard's digital studio and render farm, the technology supporting it, and the benefits it has brought.
12 Apr 2005
Media and entertainment 2010
This paper, a collaborative discussion by thought leaders from the IBM media and entertainment practice, discusses why industry and market forces will propel media businesses to become more open to business partners, customers and consumers.
31 Mar 2004
Digital video surveillance and security:  Meet your security challenges
Today's world necessitates the use of security systems — to safeguard the public, protect assets and guard against theft and fraud. Learn how IBM's Digital Video solution provides a more cost-effective and integrated way to build surveillance and security solutions.
16 Feb 2004
Digital Media Delivery:  A next generation e-business solution
IBM and Cisco Systems, together with technology partner Media Publisher, Inc.® (MPI), have created an easy-to-implement, comprehensive, integrated solution that delivers scheduled, streamed or on demand video over the Web and on company networks.
03 Feb 2004
Digital Media on the move
The move to digital media is gaining momentum. From healthcare to retail, banking to media and entertainment, private security to public administration, digital media is helping companies to better manage data, improve processes and even open new business opportunities—generating cost savings and new revenue streams.
11 Mar 2003
Networked interactive content access (NICA) – an enterprise solution for managing digital assets and content-centric workflow
The race is on. The publishing industry is rapidly changing. Huge amounts of data must be managed, production and distribution streamlined and fast, easy ways to reuse digital content found. This brochure shows how the IBM Networked Interactive Content Access (NICA) solution can help publishers create new revenue streams.
29 Jul 2002

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The fight ahead on media's mean streets