Consumers have always wanted more for less, but in broadcasting, "more" extends beyond content to include delivery methods. When you're expected to offer the same program on a Web site and a cell phone in addition to TV or radio, how do you manage the rising costs to meet the demand of fragmented audiences and multiple formats? The key is digital technology, and IBM can help with digital workflow transformation solutions.
How do you expedite production, improve content and store massive amounts of data while keeping cost of ownership in line? The IBM digital workflow solution is designed to work IT magic. Here are just a few examples.
- Digital file sharing can help shorten time-to-air of new programming by allowing content to be accessed by multiple clients.
- Consolidating into a single, scalable infrastructure can help reduce costs by replacing proprietary equipment with open-source IT servers and storage.
- Replacing niche processes spread over multiple departments with a collaborative, dynamic automated workflow means that everyone shares the same information, helping save both time and money.
IBM and a close confederation of partner companies are leading the market with a fast-growing system of open-standards Service Oriented Architecture (SOA) functions that can be deployed dynamically to handle the ever-changing modern broadcast business model. These solutions address the design and implementation of a digital media infrastructure that allows a smooth progression to increased digital sophistication-and simplifies digital video sharing and management.
Learn how ARTE has implemented a tapeless broadcast production and digital storage system that has enabled it to produce 58 percent more programming.
Listen and watch the video podcast, produced by IBM and Broadcast Engineering, discussing how the intersection of technology and broadcasting is changing the industry.
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Questions? Contact an IBM media and entertainment specialist.
