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This section includes the latest reports based on IBM research, including joint initiatives with industry organizations. You'll find analyses from the IBM Institute for Business Value, executive technical reports, and more. The Institute is staffed with industry consultants focused on helping companies solve critical business issues.
   
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Media and entertainment resources
  Title Date
The IT HD VTR: PC server-based SD/HD recording, archive and playback
Based on the digital archive solution we deployed at Fox Broadcasting, this whitepaper compares traditional video tape recorder (VTR) and tape vault architecture to an IT-based solution for DVB-ASI recording, archive and playback. Learn more about the storage solutions we provide to meet the needs of our M&E clients.
07 Mar 2008
Game changer: Innovating now for consumers
In today’s multi-screen world, consumers have more choices — and more control — than ever before. For decades, we have lived in a world of professionally produced content delivered on closed distribution platforms to dedicated devices.
07 Dec 2007
Playing to win: Lessons from interactive entertainment
In the past it was easy to distinguish between games and traditional media, such as television or even a web portal, but due to the massive growth in the games space and advances in interface technology the line has become blurred.
01 Oct 2007
IBM end of advertising survey results
The IBM Institute for Business Value provides strategic insights and recommendations that address critical business challenges to help clients capitalize on new opportunities.
31 Aug 2007
IBM @ NAB 2008
Discover IBM innovation at work. A collection of videos that provide thoughtful and often provocative fodder for discussion, as we witness the wrenching changes that will forever alter the creation, distribution and consumption of all types of content.
30 Aug 2007
The French Open brings in IBM to serve up a great consumer experience
This year, IBM is celebrating 22 years as the official technology partner to Roland Garros. IBM brings value to Roland Garros by combining technological innovation with an understanding of what is at stake in the tournament. Date: 24 May 2007
08 Jun 2007
Navigating the media divide: Innovating and enabling new business models
The worlds of traditional and new media are already clashing, and it’s a conflict that continues to expand. However, a second type of conflict is brewing – one that could cause major rifts among traditional partners. For media companies, it’s time to pursue different and somewhat opposing business models…and navigate the media divide.
15 Feb 2007
Realizing the Future of Digital Content
This white paper explores the challenges of convergence, IBM digital content offerings and the Application Framework for e-business, and the future of digital content and media.
20 Oct 2006
Overcoming the Data Disadvantage
Find out how companies are overcoming the data disadvantage in this contentworld News Digest article by Janet Perna, General Manager, IBM Data Management Solutions.
20 Oct 2006
Fox Broadcasting Company teams with IBM to optimize their HD digital archive
Steve Canepa, vice president, global media and entertainment industry, and Andy Setos, president of engineering for Fox Group, talk about the intersection of technology and broadcasting, and IBM's innovation solution for HD broadcasting.
18 Aug 2006
Vying for attention: the future of competing in media and entertainment
Human attention has become the most scare resource along the value chain, playing a critical role in competing successfully in the entertainment and media industries. This paper assesses how attention will continue to drive industry trends -- and offers advice about how participants in the industry can succeed in the attention-driven economy.
13 Oct 2005
The end of TV as we know it: A future industry perspective
With increasing competition from convergence players in TV, telecommunications and the Internet, the media and entertainment industry is confronting unparalleled complexity, dynamic change and pressure to innovate.
13 Oct 2005
Beyond access: Raising the value of information in a cluttered environment
Today, the business-to-business information industry faces a tough transition: competing in a digital world with a digitally savvy user. New online competitors are leveraging innovative technologies and new business models, providing customers and end users with a wider array of choices.
23 Aug 2005
Digital Media White Papers – By Forrester Consulting
The growing demand for compelling content. Affordable bandwidth. And advancing network technologies are prompting organizations to evaluate how they can leverage digital media. IBM is helping companies in all industries to use digital media to impact their audiences.
21 Jul 2005
Media and entertainment 2010
This paper, a collaborative discussion by thought leaders from the IBM media and entertainment practice, discusses why industry and market forces will propel media businesses to become more open to business partners, customers and consumers.
31 Mar 2004


Navigating the Media Divide
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Featured whitepapers
The end of TV as we know it: A future industry perspective
Media and Entertainment 2010
TV on a Mobile: Extending the entertainment concept by bringing together the best of both worlds