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All By solution area By industry segment
Advertising
Film and Entertainment
Broadcast and Cable
Printing and Publishing
Advertising
  In today's business landscape, advertising agencies are under enormous pressure to service global brands more efficiently and effectively than ever before. Whereas agencies once focused primarily on delivering communications to the masses, agencies now must deliver customized communications to various audiences, across various media. And, of course, they must demonstrate profitability every step along the way. That's where IBM can help. With our industry experience and expertise, we can help you leverage the efficiencies of the Internet to collaborate with clients and partners more strategically and, yes, more profitably.  
   

Advertising solutions

 
Digital media center from IBM
Go to air faster. Reduce production costs. Strategically acquire, manage and distribute media by transforming production from analog to digital so that you can deliver your programming more efficiently. Expedite workflow, gain tighter control of your video assets and increase viewer satisfaction with higher quality production.
 
Finance and accounting for media and entertainment from IBM
The larger your media company grows, the more complex your financial systems and processes become. IBM can help assess your current infrastructure, give you valuable insight into business performance and help provide on demand capabilities to help you manage your business more cost effectively.
 
Intellectual property management for media and entertainment
Are you maximizing your catalog? If your processes aren't organized, you might miss out on money-making opportunities. IBM can redesign your processes and combine your information into one consolidated system, to help better identify and sell your intellectual properties, boost profits and streamline daily operations.
 
Linux solution for media and entertainment from IBM
High powered computing. Significantly lower costs. Linux™ has captured the attention of the media and entertainment industry...from the illustrator in the studio to the marketing manager promoting a new title, and the IT professional managing a myriad of technologies across the enterprise.
 
SCM for media and entertainment from IBM
Eroding growth and margins. Revenue model confusion. Distribution chaos due to piracy concerns. IBM can help you face the supply chain challenges that threaten your growth and profitability with the use of technology and collaborative processes.
 
Server consolidation for media and entertainment from IBM
Does your media or entertainment business need to control the escalating cost of managing servers? IBM offers a server consolidation initiative to leverage media products, such as books, movies and other intellectual property. Increase efficiency in your back-end operations so you can focus on customer service initiatives.
 


More information
Introducing IBM Business Consulting Services  
e-business on demand