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| Deliver more for less
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To stay on top of the broadcasting business, your media enterprise needs to deliver more and more content to customers in increasingly diverse ways. Meanwhile, you have to reduce costs and create business models to stay current with the constant changes. This means moving to open, flexible systems and collaborative, dynamic workflows. That's where IBM can make the difference.
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| IBM leads the digital charge
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As the world's largest information technology company, IBM brings a rich history in the development of the digital media lifecycle, with more than 80 years of leadership in helping businesses innovate. -
IBM brings a proven track record in helping broadcasters worldwide convert to digital.
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With more than 2,500 media and entertainment experienced practitioners, we can help you capitalize on new business models, reengineer core processes, integrate applications and create management systems that keep business initiatives on track and generating solid returns.
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IBM is pioneering the development of open standards and applications for digital media distribution—including the advancement of Linux®, Java™ technologies and XML.
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In 2005 we were awarded a technical Emmy—the premier award for excellence in the television industry—for our role in shaping the evolution of digital broadcasting.
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| Streamline management from creation to transmission
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In the new media environment, conquering the latest challenges to the bottom line requires precision planning, accurate resource management and extremely organized storage, all within a manageable budget.
IBM digital workflow solutions address migration, scheduling, production and archiving needs with a suite of products and services that help our clients operate more efficiently, drive growth and gain competitive advantage. Digital workflow transformation solutions focus on optimizing production and distribution workflow and creating a flexible, cost-effective IT infrastructure.
IBM has developed a solutions framework by integrating its own technologies with those of selected partners. For media networks, these partners include: -
Ardendo (IT-based production and archiving)
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Quintiq (planning software for people and resources)
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Thomson Grass Valley (digital broadcasting solutions)
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Mediastream (webcasting and streaming media)
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Telestream (media encoding, transcoding and delivery solutions)
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Adobe (video editing and effects)
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Apple (video editing and effects)
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Avid (video editing and effects)
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Sony (digital broadcasting solutions)
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Jutel (radio content production, management and broadcasting workflow)
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| Digital transformation in real life
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A major Korean network, which began with radio then moved into television in 1991, became its country's first broadcaster to go fully digital with the help of IBM.
To create Seoul Broadcasting System’s News Digital System, IBM provided the IT infrastructure and integrated its own and partner technologies for an open, scalable system based on IBM Digital Media Center for Broadcasters.
The result was recognized as a best practice in digital news production and archiving. It speeds news delivery through real-time workflow management, providing employees with easy input, search, retrieval, editing and transmission of footage and news content, including images—at the touch of a button, any time.
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| Increase returns while improving workflow
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Transforming your process from analog to digital changes the whole production workflow, yet can help reduce costs and increase ROI. You can gain efficiency through: -
Consolidating your production processes into a single infrastructure.
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Replacing specialized, proprietary analog equipment with scalable systems to manage digital media from creation to distribution.
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Changing the production environment from niche processes spread over multiple departments to a collaborative, dynamic automated workflow where everyone shares the same information.
In short, going digital increases editorial quality, decreases production time and resources, and supports a new, more workable business model.
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Questions about this solution? Contact an IBM media and entertainment specialist.
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