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| Information as a strategic asset
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Who are your customers? How can you create new ways to keep them entertained and spending money on leisure? To drive business capabilities and value, media companies must capture valuable information that creates intelligence about the consumer—interaction data, transaction data, demographics and contextual information. Consumer analytics from IBM can help make capturing and using consumer data a priority, not an afterthought.
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| Helping clients use data analysis to gain insight
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IBM is well-qualified to help media and entertainment companies implement an end-to-end consumer analytics solution with recognized industry consulting expertise, a wide portfolio of information management products, and consulting experience in consumer relationship management and business intelligence. We have:
- More than 2,500 experienced media and entertainment practitioners who can help you capitalize on new business models, reengineer core processes, integrate applications and create management systems that keep business initiatives on track and generating solid returns.
- An extensive network of IBM Business Partners—we know how to work with all types of vendors, as well as our clients in complex integration projects. We don’t assume that one vendors’ technology alone will solve all problems—and we know how to manage the risks when integrating different technologies.
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| Collect, connect, leverage
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Consumer analytics from IBM can enable strategic decision making, opportunity assessment and revenue prioritization by using data analysis to provide insight into marketing, product development, consumer experience, customer relationship and advertising management. Our process includes:
- Capture—determine multidimensional profiling and behavior data that sits in or across systems, applications and media sources.
- Integrate—integrate and cleanse data into unified consumer profiles using a flexible architecture accessible to core service, CRM and ad revenue opportunities.
- Enhance—extend the relevance of consumer profiles by augmenting with predictive modeling affinity, semantic references and social network understanding.
- Analyze—determine potential opportunities for aligning consumers with core products and services, plus targeted advertising opportunities.
- Act—deliver prioritized consumer interactions based on a better understanding of your consumers and aligned with your strategic goals.
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| A brave new world: new media and social networks
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In this scenario, the consumer, Lee, sees a movie preview at the theater. At home, he logs on to a social networking site and downloads the movie’s countdown clock. With a few clicks, he sends it to 12 friends. Lee is linked to comics, toys, collectibles and tickets. Four of his 12 friends click, link and buy, then forward on to their friends. At opening night, they compare thoughts, experiences and the next blockbuster movies they plan to see.
How much influence does Lee have? Lee’s network will engage and expand the meta-community in ways that are traceable. More importantly, his network can be qualified according to behavior, and correlated to consumer profiles and levels of revenue. Business rules can be written to flag profiles that follow links and take the intended final action, as well as important steps along the way.
How can your business maximize this information? Customer analytics from IBM can help by:
- Mapping and applying business rules to the consumer's network as it grows, changes and generates revenue.
- Projecting downstream revenue as consumer profiles are tracked and connected at key decision points.
- Creating and tracking "moments of truth" that engage and drive purchase decisions.
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| Transform information into competitive advantage
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Our consumer analytics solution can help you build a foundation of data, information and customer relationship management—then use it to effectively profile and create predictive models for delivering the right products, bundles, brands and pricing to diverse consumer segments. It can also help:
- Increase visibility into costs and cost drivers.
- Implement a comprehensive approach to cost management.
- Improve planning and monitoring to maximize returns.
- Enable increased agility in the marketplace.
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Questions about this solution? Contact an IBM media and entertainment specialist.
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